How Much Should You Pay For Content?
Paul Gillin
JUNE 9, 2011
Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Moral of the story: ask for raw copy, not clips. Going the Full-Time Route.
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