Paul Gillin

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How Much Should You Pay For Content?

Paul Gillin

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. Moral of the story: ask for raw copy, not clips. Going the Full-Time Route.

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Eloqua’s Innovative Blog Tree

Paul Gillin

Eloqua has just released an infographic depicting the social media landscape as a tree with expertise clustered on topical branches. According to Eloqua content director Joe Chernov : Our vision is to make this graphic as interactive as possible. This one has a twist. We’ll revisit the image and make appropriate changes.

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