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Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

Well, this week, in my interview Eloqua’s Director of Content, Joe Chernov ( @jchernov ), you’ll benefit from the same thing. Jeremy: Tell me a little bit about yourself, your role at Eloqua, and the size of the team that is responsible for social media, content marketing, and online communities. At Eloqua the entire company is responsible for social media. 

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Like what? Digg this!

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Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. ” You can find the interactive PDF version of this very cool infographic here or in Joe’s post.It’s great to see some familiar names like Pam Moore The Marketing Nut , Mack Collier , Savvy B2B Marketing and B2B Bloggers on this year’s tree, as well as a lot of new blogs to check out. It’s gratifying to see that Webbiquity sprouted a leaf this time out.

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Fostering Innovation - Eloqua Experience Day Two Keynotes.

B2Bbloggers

Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. We heard from Kendall Collins, CMO of Salesforce.com and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. Enjoy a summary of some of the key learnings.

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

It's All About Revenue

Eloqua focuses tirelessly on visual communications. Last year, storytelling, influence and curation came together in  The Blog Tree , a collaboration between Eloqua and JESS3 that turned a hackneyed “top blogs list” into a rich, playful visual that not only listed top marketing blogs, but also showed the interrelationships between and among them. View more documents from Eloqua.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. HS: How are you different from marketing automation vendors like Eloqua or Marketo at addressing this issue? HS: What’s the key problem you solve?

Introducing “The Blog Tree: UK Edition” [Infographic]

It's All About Revenue

by Joe Chernov | Tweet this At Eloqua, two principles guide our content marketing efforts: “Content as a Service” (content should help people be more productive in their jobs or lives) and “Content as a Franchise” (each piece should contribute to a larger content “franchise,” a brand with its own attributes, voice, versions and even shelf-life). View more documents from Eloqua.

13 Events You Should Attend In 2013

It's All About Revenue

The NMX Conference and Trade Show bring together Bloggers, Podcasters, Web TV & Video Creators, and Social Business Pros. Eloqua Experience. 13 Events You Should Attend In 2013 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Today’s guest post was written by  Amanda F. Las Vegas, NV. Miami Beach, FL.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. How can you amplify and extend new releases through social media? PR and SEO.

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Follow The Money To The CMO

B2Bbloggers

Eloqua:  Goes public in August 2012 at the top of their pricing range. B2B BloggerHow Tech Companies Are Setting Sights On The Swelling Marketing Budget. It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. The CMO’s budget was surging and the CIO’s was receding.  And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. So began the gold rush…. Oracle: Buys Market2Lead in May 2010.

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Unleashing Your Revenue Engine - Eloqua Experience | B2Bbloggers.

B2Bbloggers

Hence, Eloqua’s introduction of the discipline of, Revenue Performance Management – The Future Of Revenue After discussing revenue performance management , Joe then introduced the “ C-Suite 16. &# A new, standard set of sales and marketing reports with the intent of offering “ One View Of The Truth &# into revenue performance. Use a framework. Andre’s answer, “ NOW!

Where In The World Is B2B Social Media ROI? | B2Bbloggers.com.

B2Bbloggers

— Thanks to Joe Chernov and Eloqua for having me as a guest contributor to the Eloqua Cartoon Collaborative. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. September 9th, 2010 | By Jeremy Victor Is this a familiar scene? Way too late. Start small. Just start.

SocialMediaB2B.com Included in Updated Blog Infographic

Social Media B2B

Last year Eloqua created an infographic called The Blog Tree that listed top marketing blogs, and showed the interrelationships between and among them. The previous version was based on traffic alone, but this time the folks at Eloqua used Edelman’s BlogLevel tool to view each blog’s relative influence, popularity, engagement and trustworthiness. View more documents from Eloqua.

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5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce

It's All About Revenue

If you want to get an analyst, reporter or blogger’s attention, be sure to reach out several weeks in advance. Use the Dreamforce Chatter app, as well as Twitter and LinkedIn, to connect and network with analysts, bloggers and members of the media. Come by the Eloqua booth (#911), grab a cup of coffee and say hello. Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Marketing Efficiency analyst relations AR Dreamforce dreamforce tips Eloqua Dreamforce

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Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

EloquaEloquaEloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua.

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

However, Eloqua and Marketo, both generally early adopters in content marketing areas, remain notably absent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Many B2B marketers do not have any presence on Pinterest. Here are three of the better B2B marketing examples I found. IBM Juniper CSC. CSC

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Seven Ugly Truths About Content Marketing

It's All About Revenue

believe earned media is the new media for modern marketers: PR folks are now working on placement not only with reporter from national or regional publications, but also bloggers, Twitter influencers, and other new media targets. Seven Ugly Truths About Content Marketing is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. ” Shocking response?

Marketing Wisdom: In the end, it’s all about…

B2B Lead Generation Blog

He brings together the collective wisdom of a project he spawned by asking  bloggers to reveal their most important message; look for posts on twitter with #lastblog. The important thing is not to forget that I am writing for people, not just suits.”. –  The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. If you’re looking for some marketing wisdom and inspiration, my MECLABS colleague, Daniel Burstein wrote a post on the MarketingSherpa Blog, “Marketing Wisdom: In the end, it’s all about…&# that’s definitely worth checking out. Pursue purpose.

Content Strategy Visualized – The Blog Tree Sprouts New Growth

B2B Marketing Insider

until I show them the Eloqua  Content Grid  and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. Congratulations to all my fellow bloggers who made the list. B2B Bloggers.

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Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it

It's All About Revenue

As digital disrupter and technology blogger Travis Wright noted last week , Interact 2014 is “one of the biggest events for digital marketers of the year” It’s also one of the few marketing conferences for both B2C and B2B marketers. by Kevin Akeroyd | Tweet this The onus is on us. Simply put, modern marketers have to deliver the goods. The stakes are incredibly high.

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20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. Eloqua’s  All About Revenue  the @ Eloqua  blog explores the role innovation plays in revenue generation. ” And so I created the B2B Marketing Insider to help provide an insider’s point of view. Follow Eric.

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Savvy Toolkit - The Blog Tree Infographic

Savvy B2B Marketing

The Savvy Sisters are always flattered when another blogger takes the time to guest post, mention or engage with our site. So when we are included in a infographic like Eloqua's The Blog Tree: New Growth. Fruit for Your RSS Feed we are giddy as school girls! We agree that being able to visually synthasize concept for busy professionals via design elements is essential.

Marketing Automation is Not Marketing Strategy

ViewPoint

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology.

“The Message is the Messenger” [Infographic]

It's All About Revenue

Change” is also the lead character in today’s Eloqua + JESS3 infographic.  “The Message is the Messenger” examines some of the people – the multidimensional personal brands – who are driving change in the world of new media. Take Todd Defren of SHIFT Communications (Eloqua’s PR firm).  by Joe Chernov | Tweet this. click image to download full-sized PDF). Here’s an example. 

Everyone is Talking about Social CRM. Few are Doing It.

It's All About Revenue

This real need has catapulted social CRM into the limelight, making it a favorite discussion of panels, webinars and bloggers. is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. It’s about Trust. Plain and simple.

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Weekly Wrap Up: October 7

Savvy B2B Marketing

The Eloqua Grande Guide to B2B Marketing Content [Free eBook] by @juntajoe. A gem of a guide to the world of content marketing, written by Eloqua’s VP of Content Marketing, Joe Chernov and Joe Pulizzi of the Content Marketing Institute, with contributions by Ann Handley and CC Chapman (authors of Content Rules ). Eventually, Mr. Blogger, You Actually Have to Do Something by @TheSalesLion. Looking for some inspiration to take you through the weekend? Look no further! Tweets, Links, Circles and Likes: Necessity or Luxury for B2B Professionals? by @ Marketri.

11 Infographics Marketers Should Keep Near Their Desks

It's All About Revenue

The Blog Tree highlights the roots and connection between business bloggers of all stripes. 11 Infographics Marketers Should Keep Near Their Desks is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Well made infographics have a way of clearing up clutter, organizing stray bits of data into a coherent narrative.

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read” blogs and crown themselves ‘content marketers,” he explains.

The Revenue Performance Management Bandwagon

It's All About Revenue

But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born.   I was there.  I saw it.   The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. Facebook.

How Much Should You Pay For Content?

Paul Gillin

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. Among the brands I know that do so are IBM, HubSpot, Eloqua, JetBlue, Cree Lighting and Sybase. I’m sure there are many more. My advice: don’t bother. What’s that going to cost you? Like most things in life, it depends.

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The Last Blog Post: The 4 Metrics That Matter

It's All About Revenue

It’s the popular adage of content marketers to proclaim “We are all publishers now.” I’ve been a print journalist, a blogger and a reporter for Eloqua. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. But when I was asked what was the last word I would want to leave marketers, my mind naturally turned to my own vocation: creating content. The Internet made it possible for almost anyone to become a published writer.

5 Marketing Problems Google+ Says It Can Solve

It's All About Revenue

As an example, Oestlien spoke about how Macy’s hosted a Hangout hosted by fashion bloggers, tying directly to consumers interests. 4. Follow Eloqua on its brand new Google+ page for more news, analysis and more. Marketing Problems Google+ Says It Can Solve is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Christian Oestlien. 1.

The Ultimate Giving Tree #theblogtree | B2Bbloggers.com - B2B.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter The Ultimate Giving Tree December 16th, 2010 | By Jeremy Victor Yesterday Joe Chernov , of Eloqua proclaimed, “ Lists Are Dead.” in content marketing and lived up to the challenge of Ann Handley’s and CC Chapman’s new book, “ Content Rules.” Re-imagine your content and surprise your audience. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Sign up.

10 Unexpected Places to Find Business Blogging Inspiration

Writtent

There’s no famous blogger out there who hasn’t struggled to find inspiration at one point or another. Refer to Personal Bloggers. Before business blogging existed, personal bloggers spent years publishing unique content to the web. Consider the following: Authenticity: Personal bloggers live and die by their ability to provide an honest real-time overview of their lives.

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Content Creation Tips from a Texas Garden

It's All About Revenue

Asking an advocate to be a guest blogger is a huge compliment to them and infuses your content with a fresh perspective. Check out Eloqua’s Grande Guide to Lead Nurturing  to keep your relationships flourishing! Content Creation Tips from a Texas Garden is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Rocks. An enormous water bill.

Influencer, Affiliate And Advocate Marketing: What’s The Difference?

CMO Essentials

These can include journalists, bloggers, consultants, authors, speakers, and industry analysts, to name a few. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies. Many B2B marketers are calling upon those outside their four walls to influence their target markets. The payoff is unclear.

How Simple Is Your Strategy?

B2Bbloggers

Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. August 11th, 2010 | By Jeremy Victor This tweet by @MarkYolton inspired me today. I was struck me by its simplicity. And, by the ease at which you can tell Mark wrote it. How simple is your strategy? Does it guide every decision?

5 Big Marketing Fails of 2011

It's All About Revenue

But the size and scope, along with the amplification of social media and bloggers, puts some marketing blunders on a grand stage. Let us know in the comments section below! 5 Big Marketing Fails of 2011 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Everyone makes mistakes. Marketers are no different. In fact, there are some nightmare scenarios many marketers have come to fear. Most of the time those mistakes go unnoticed or blow over quickly. Kenneth Cole Sticks Fashionable Foot in Mouth. Customers revolted.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

If your video contains information of interest to bloggers with a wide reach, determine if their site coincides with your goals and connect to see if industry influencers would be interested in sharing your video in original or guest posts. Places Where Including a Video Will Boost Results is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

7 Social Media And Content Marketing Articles You May Have Missed

B2Bbloggers

ROI Absent From Yet Another Marketing Meeting Working with Eloqua on this post proved to be a fun experience. Fostering Innovation – Eloqua Experience Day Two Keynotes 10. Unleashing Your Revenue Engine – Eloqua Experience Keynote Recent Guest Bloggers 1. Here’s a round up in case you missed them. Has social media for business hit the mainstream? Sign up.