Blogger and Elasticity - B2B Marketing Zone

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

SEPTEMBER 15, 2020

I read a dangerous statement from a prominent blogger that suggests B2B is too boring on its own to succeed on social media. After insisting you create an “unboring” angle he writes , “the [B2B] social following does not need to be directly related to or even interested in [your] niche. Elasticity of Engagement Channel (i.e.

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B2B Marketing Zone

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

How Social Media Can Help B2B Marketing Teams Hit Growth Goals

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