Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. While this is effective for getting a lot of eyeballs on the initial post, the story is quickly buried due to the high frequency of posts.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sharpspring

OCTOBER 11, 2021

Social listening matters! Maybe a news article picked up on some charitable actions your company has done, or a blogger had a bad experience and decided to write about it. These days, brand monitoring and social listening is something that can and should be automated. Empower Your PR Strategy with Social Listening.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Millions of people are now browsing social media platforms daily in search of product recommendations.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

SendX

MAY 30, 2019

Step #1: Network and Leverage Your Closest Allies Harry’s had only 12 employees when they started. It’s vital that you leverage your existing network. Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. They organized meetups and turned attendees into their evangelists.

Word of Mouth 157

Word of Mouth Email Campaigns Campaigns Generation 157

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. This way, we don’t lose our social share counts–and the associated momentum–from the older version. When he shared this insight with BuzzSumo, they gained over 200 organic backlinks with this strategy! Ready to hear how we did it?

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Valasys

JULY 20, 2020

The real challenges for brands in social media include crafting techniques and implementing a profitable marketing strategy that levitates sales and revenue. The marketers figured that many B2B companies often fail to procure the conversions and Return on Investment (ROI) from social media platforms. Leveraging Referral Traffic.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. As I have shared endlessly, being pretty isn’t enough for social media marketing. Everyone was so excited as to how successful the launch was. ” — Wikipedia.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

SmartBug Media

NOVEMBER 24, 2021

In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context. Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Webbiquity

SEPTEMBER 26, 2017

LinkedIn is the world’s largest professional network, with approximately 500 million users and more than nine million companies represented. It is a bit different than some of the other social media platforms, in that it allows people to connect with other professionals and to leverage current connections to make new ones.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

MARCH 10, 2011

Social media is no longer simply about allowing your friends to see what you are thinking or for posting photos of your family vacation to Aruba. Social media has quickly become the most influential factors in grassroots socio-political organization. Secondly, social media increases government transparency and accountability.

Social Media 100

Social Media Effectiveness Media Transparency 100

Oktopost

JULY 18, 2019

If keeping up to date with the latest social media news is one of your favorite pastimes, then you are most likely aware of the rumors circulating about the plan for Instagram to hide the like counter. No matter the opinion, however, most agree that this update will have a profound effect on Instagram profiles and audiences. .

B2B 99

B2B Social Networks Blogger Planning 99

EveryoneSocial

JULY 7, 2021

Twenty years ago, there were no social media marketers. And in the couple of decades since the profession was invented, the role has evolved as rapidly as social media itself. Today, social media professionals wear many hats, juggle countless tasks, and have their hand in virtually every part of the business. That matters.”.

Social Media 110

Social Media Social Marketing Advertising Agencies Media 110

Sharpspring

JUNE 3, 2021

And with Google’s trust comes higher rankings and better organic visibility. Use the story in your site’s About sections and use a concise version in social media profiles. Since these networks are highly ranked by search engines your personal page is likely to get a top position when people look up your name.

Personalization 129

Personalization SEO Brand Identity Branding 129

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Martech

NOVEMBER 29, 2021

Link-building outreach platforms will help you to find relevant bloggers & websites that you can email and connect with to try and earn a backlink. Given that most sites are ranking well with only this link type, it’s obvious that they are very effective. 5) Facebook & Slack groups. 2) Outreach platform.

Link Building 102

Link Building Work Management Marketing Management Service 102

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. Here is an example of just a part of a bio of an expert in marketing: «She is ranked by Klear in the Top 1% of global Social Media Influencers. The «social graph» of an Onalytica ranking. How We Measure.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. Both require relationships with influential people in one’s industry to be effective. So why do corporate PR and social media efforts so often appear disconnected and out of sync? The social media release also links back to the company’s LinkedIn and Twitter accounts.

PR 100

PR Social Media Media Blogger 100

BenchmarkONE

NOVEMBER 24, 2021

It has been around for decades in various forms, but the internet and social media have revolutionized it. However, social media proved to be the fastest, most effective, and most common channel for employee advocacy. Employee Advocacy on Social Media. Employee advocacy is contemporary influencer marketing. Here is why.

Social Media 76

Social Media Media Peer-to-peer Word of Mouth 76

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Huptech Web

DECEMBER 2, 2022

From product reviews on the brand’s websites to posts on social media platforms, UGC can take many forms and generate meaningful customer interest even without direct involvement from the brand. User-generated content focuses on offering cost-effective ways to grow your business and introduce new marketing strategies.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Hubspot

APRIL 21, 2020

Not only is cross-platform development the way to go for more reach, but it's also more cost-effective in the long-run, especially if you use top-rated IDE software to accelerate app development. Claim Your Social Media Accounts. As of January 2020, market share between mobile operating systems were at 74.3% Image Source.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

KoMarketing Associates

JANUARY 16, 2014

Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness. . According to WordPress statistics , bloggers produce an average of 33.7 91% of B2B marketers use content marketing ( source ). What will they be looking for?

Promotion 120

Promotion Practices B2B Best Practices 120

Marketing Insider Group

FEBRUARY 5, 2024

(DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. DemandSage) 49% of marketers believe organic search yields the best ROI. alone boasts approximately 32 million bloggers as of 2022.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Webbiquity

JUNE 16, 2015

Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. •

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. What Are Social Media Influencers?

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. For the foreseeable future, content will remain as king.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

OCTOBER 5, 2012

Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. How to Write an Effective Business Blog (January 8, 2010). Helpful advice on choosing a blogging platform, authors, topics and frequency for an effective business blog.

PR 100

PR Stats Social Media Twitter 100

Webbiquity

SEPTEMBER 9, 2013

If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. How can an individual or organization most efficiently grow a following there?

Google 100

Google Tips Digital Asset Management Best Practices 100

Lenny's Newsletter

SEPTEMBER 5, 2023

Y Combinator (YC) especially is very effective at helping you get early users, but not the way you’d think (as you’ll see below). Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. PR can work, but rarely does.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Envy

MARCH 25, 2019

Whether offline or online - networking, ensuring you are active and up to speed on what’s going on in the ecosystem is critical to success. Technology has added channels like social media, bloggers and influencers to the mix, but it hasn’t taken away the need for strategic groundwork. ROI on Marketing Efforts.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., Most organizations don’t recognize the downsides to workplace collaboration. He actively uses social media to explore the evolution of those relationships. Does the new structure make sense?

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Outbrain

DECEMBER 19, 2022

Content promotion is a way of increasing the visibility and traffic for your content – be it a blog post, an ebook, a social media post, or any other format. An effective promotion strategy ensures that your content delivers value to the right audience. Create a distribution pipeline for social media. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26