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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

The goal being defining opportunities for outreach and understanding how we could assist in an effort to acquire high quality links. As the KoMarketing Associates’ team reflected on why we chose specific sites and publications for outreach, we discussed the following criteria leading to our recommendations for link acquisition.

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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

From optimizing your images and conducting keyword research to setting up a site structure and internal linking strategy. Yet, you're still struggling to rank on Google. While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain.

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Three Ways to Build Links in the Age of Google Penguin

Biznology

Because the Google Panda algorithm rewards quality content above any other on-page signal, and the Seven C’s serve as a proxy for Panda’s content quality algorithm. The good news is linking appears to be every bit as important as it has ever been. So my advice on building links focuses only on what Penguin will not punish you for: 1.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

You’re in luck if you’re on the East Coast: Google’s on PST. Rarely does Google actually warn up of an upcoming apocalypse — but they did this time : Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. Google is releasing the mobile friendly update on April 21st.

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The Ultimate Guide to Google Search Console in 2018

Hubspot

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.

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The Human Approach to Link Building Outreach

Biznology

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you?

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Why Guest Blogging Should Be Part of Your Content Marketing Strategy

Brandpoint

All that link juice! The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. But, wait… Google’s own Matt Cutts said guest blogging was dead ! If Google is against it, then wouldn’t it actually be harmful to your SEO?