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Three Ways to Build Links in the Age of Google Penguin

Biznology

In the days before Penguin, we used to discredit links between pages within the same domain. Recently, I’ve discovered that internal links actually can pass considerable link juice, as long as the authority of your domain is high and the referring source is tightly relevant to the page to which it is pointing. Blogger Outreach.

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Inbound Marketing the Way God Intended

Biznology

Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended. Image via Wikipedia.

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8 Ways to Use External Links to Improve Your SEO

Single Grain

Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God. Outbound, or external links, are hyperlinks that point from your domain to some other website. Third, there’s evidence that external links to authoritative domains can boost your Google rank.

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The Guide to Building Linked Unstructured Citations for Local SEO

Moz

You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. Locally relevant links from domains/pages about Bottger’s locale. Industry-relevant links from domains/pages about the hospitality industry.

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How To Develop An Outreach Strategy: 15 Tips From Experts

BuzzSumo

Kristi Hines , Freelance Writer and Blogger. One feature I like about BuzzSumo is the ability to search a domain name for popular content and then dig into to see not only what topics have resonated with that audience, but who, specifically, shared it. Find relevant bloggers via Twitter search and Twitter lists. Try BuzzSumo.

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