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It’s Black Friday Into December for MarTech Tools

Webbiquity

Create and insert Amazon affiliate text/image links in your posts; add “Buy on Amazon” buttons or design custom CTA buttons; and display product information and links in a Showcase Box. Dates: November 29 through December 2. Details: Get 40% OFF for Netpeak Spider and Checker using promo code Tom-BF19. Lead Generation /CRO.

Tools 238
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35+ Marketing Jokes to Brighten Your Day

Zoominfo

A Destination URL. Why did the junior marketer get into display advertising? Did you hear about the blogger who stole my computer? We only ask that you fill out the following 14 fields for a free copy of this punchline. Why don’t marketer’s like trampolines? They’re scared of high bounce rates.

Planning 272
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The Most Important Keyword for SEO in 2018

Webbiquity

So while “keyword stuffing” is a practice long dead and buried, it’s still important to have keyword phrases show up in your URL, headings, meta title, and page text. Google and other search engines seek to display the “best answer” for every query near the top of their search results. Authentic Expertise.

Keywords 248
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27 Exit Intent Popup Examples to Increase Conversions and Sales

Optinmonster

Kennedy Blue displayed a customer service survey, proving that exit popups aren’t just for boosting sales directly. Scott Wyden Imagery uses OptinMonster’s eCommerce display rules to target users with items in their cart. Blogger Adam Enfroy uses an exit popup to offer an irresistible lead magnet. Kennedy Blue.

Intent 95
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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach. Online Display. Here we go: Website.

Paper 100
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How Integrating a News Feed Can Elevate Your Website

Scoop.it

A website news feed essentially curates content from around the web (based on certain topics, keywords, or URLs) and displays the title and a short excerpt/description of the article. There are plenty of options for doing so – it just depends on the type of news feed you’re trying to integrate and how you want it to be displayed.

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The Top 10 Free Content Analytics Tools

Contently

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. Don’t worry, this is totally legal.)