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DECEMBER 8, 2008 [Blogger, Display] Getting More Out of Each Click with "Post-Click Marketing"
These vendors are quick to point out that you've already paid for the traffic to your site through PPC, SEO, interactive PR , banner advertising or other activities; their services simply help you learn more about the 97% of visitors who don't immediately convert into a lead. On the interactive marketing side, few marketers will get budget increases enabling them to drive more clicks.
DECEMBER 8, 2008 | WEBMARKETCENTRAL
[Blogger, Display] Getting More Out of Each Click with "Post-Click Marketing"