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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising.

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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. A makeup brand might use beauty bloggers or social influencers as affiliates to promote its lip gloss and bronzers online. Below are a few examples to help illustrate this point. Channel sales types Affiliates.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Along with the monitoring and alert features you’d expect, Trackur also includes a proprietary algorithm for displaying the influence and reach of individuals discussing your brand or topic—so you can focus on power users and ignore trolls and spammers. Several pricing options are available, most under $500 per month. Tweet This!

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.

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Grow Your Wiki

Buzz Marketing for Technology

guest blogger. I’m the first-ever guest blogger for the Wikinomics Blog , and will be writing a four-part series over the next several weeks. There’s no good tool to display a specific set of tweets so here are a few highlights from his summary: @slmader JUST did my pitch! EDUCAUSE2006. encyclopedia. enterprise 2.0.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. FTC Cracks Down on Blogger Payola, Celebrity Tweets. Online Display Ad Impressions , According to comScore Ad Metrix. Forrester Predicts Huge Growth for Social Media Marketing.

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21 Internet Marketing Stats That Will Blow Your Mind

Hubspot

Source: Forrester Research ) Peer-to-peer communication through text messaging has become of core part of society's communication infrastructure. Make sure that your email marketing message displays properly on mobile devices to maximize the results of your sends. Source: Forrester Research ) Commerce is shifting more and more online.