The ROI Guy

NOVEMBER 4, 2010

From survey results of IDC’s Technology Marketing Barometer, comparing 2009 to 2010 marketing allocations, technology marketers indicated that digital would experience the most growth year-over-year, greatly exceeding traditional advertising, public relations and events in year-over-year growth. The End of Sales as we Know It?

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Retweet, But Never Surrender: The B2B Marketing Manifesto - B2B Ideas @ Work , September 24, 2010 I’ve never met Doug Kessler in person, but I like the way he thinks and writes.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

MAY 13, 2013

The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. At the same time, the public relations tactics needed to sweet talk editors and writers into covering your news have remained surprisingly constant.

Media 80

Media Public Relations Disintermediation Work Management 80