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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. public broadcast models. What do you think of that? James: You’re not wrong. And the B2B space is so broad.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

However, the importance of content and lack of priority towards direct engagements points to a troubling trend in that today’s Internet fueled, buyer controlled purchase process is disintermediating sales from the purchase process. Powered by Blogger.

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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

To prevent complete disintermediation of sales from the prospect’s decision making process, sales professionals must be made relevant and important again to buyers. Powered by Blogger.

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Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice

Engagio

If you are transactional, you are going to continue to be commoditized—and eventually disintermediated by technologies of one form or another. Things will progress, slower or faster, in the very same direction they’ve been heading for the last decade. ’ In 2017, our profession will see richer collaboration among its key contributors.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Disintermediation (3). Will Traditional, Social Media Blend? Introducing Topic Hubs. Tweet This!

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PKM and the Organization - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > September 27, 2006. -->. One of the initial goals of KM was disintermediation -- getting rid of the layers between front-line people and useful information. The thoughts expressed herein are strictly those of the blogger. MADE IN CANADA. trust your instincts. < Technorati Cosmos.

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What Is Web 3.0? The Future of the Internet

Single Grain

Reduced dependency on intermediaries : It will help disintermediate businesses, remove rent-seeking intermediaries, and give this value directly to the customers and providers in a network. It rewards content creators or bloggers with cryptocurrencies for contributing content on the site. Steemit is a great example of web 3.0