Writing on the Web

JUNE 27, 2011

If you’ve been reading my blogs for any length of time, you know about my problem with writing: I love to write , and I can write too much. Then, at some point in my writing career I got lazy. I just started making a list of main points and then writing out a couple of sentences on each item.

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Writing on the Web

JUNE 30, 2011

I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. Blog this on Blogger. Tweet This!

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Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. It’s why you’re writing the memo or report.

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Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog this on Blogger. Blog Writing: What Can We Learn From Reality TV? Tweet This!

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Business Blogging Business Digg Storytelling 100

Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. With blog writing and content marketing, you need to spell things out. Because words are nothing but letters, you have to make them come alive with metaphor , story and informal phrases and questions.

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Writing on the Web

SEPTEMBER 20, 2010

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Writing content for the Web is different.

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Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Blog this on Blogger. Share this on Facebook.

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Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. Write a few sentences out about the problem. Why hasn’t this problem been solved?

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Sprout Social

JULY 21, 2022

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Overview: Community blogging sites are platforms where people can come together to write articles, share ideas and collaborate on projects. Build relationships with other bloggers in your niche.

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Social Media Social Marketing Media Curation 145

Webbiquity

DECEMBER 6, 2010

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Since many (most?) Share this on Bebo.

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Webbiquity

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Examples range from Google News and Yahoo!

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Writing on the Web

JANUARY 11, 2011

In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily. Most of them center on writing about how to solve a problem for your readers.

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Buzz Marketing for Technology

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Ross Dawson, April 7, 2008 3:20 AM US PT. In my early 20s I imagined that my lifeâ??s

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Writing on the Web

JULY 5, 2011

It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. Both process information carefully. Thinkers are drawn to objective information. In contrast, feelers are drawn to subjective information. Blog this on Blogger.

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Writing on the Web

AUGUST 23, 2010

But others, like blog writing, needs to be very good so that it sounds like something you’d say, professional and informed. If you’re in another field I probably can’t write for you, but I can revise what you’ve written, edit it, make it suitable for Web publications. Click here for more information.

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Digg Marketing Management Buzz Blogger 100

Webbiquity

SEPTEMBER 13, 2010

Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape. Here are seven tips for a healthy blog and a happy blogger. Provide contact information.

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Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I am taking Joe’s post, and Rohit’s original post, giving you important and relevant information and adding my two cents. Blog this on Blogger. Subscribe to the comments for this post?

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Writing on the Web

DECEMBER 9, 2010

I began these writing tips when I wrote about taking one nugget of information, and instead of posting it as one blog post, you make a list of 3-5 sub-topics or issues. Write one longer article (600-850 words) that ties together the 3-5 blog posts you used in your series. Blog this on Blogger. Share this on del.icio.us.

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Tips Content Marketing Autoresponders Digg 100

Writing on the Web

APRIL 25, 2011

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger.

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Writing on the Web

MARCH 14, 2011

What’s the best way to write a script for a video ? Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems. Tweet This!

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Webbiquity

JUNE 30, 2010

Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. This is what makes a blog not just informative, but interesting. It brings life to the writing. It brings life to the writing. Organized thought. It takes time to build that. Commitment.

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Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Does this new craze for brain imagining and neuromarketing reveal any really useful information for content marketers? Blog this on Blogger.

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Writing on the Web

AUGUST 18, 2010

Are you writing posts that are clear winners for your readers? They write 600-900 words every few weeks, then wonder why they aren’t getting search traffic. Click here for information. Blog this on Blogger. Is the Social Web Changing How We Write? How to Write Like You Talk. Share this on del.icio.us.

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Writing on the Web

JANUARY 3, 2011

You may be on your keyboard all day and night, writing about content that you are knowledgeable and passionate about. You know that what you are writing makes sense, and more importantly, your expertise could change someone’s outlook, or even their life! Maybe you just need to inform a wider audience that you are indeed out there.

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Marketing Insider Group

APRIL 28, 2011

The chart shows that Blogging is considered to be the third most effective social tactic after blogger relations and SEO for social sites. And while blogger relations and SEO are effective, they can be more challenging to execute. I know this from writing great and terrible blog titles. See mine here. Audience first.

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Tips Blogger Business Digg 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. I absolutely love doing this, since I’m writing about leadership development , organizational change, and human behaviors. Blog this on Blogger.

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Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? I suggest writing an informal message using the personal pronoun “I.&# But they do want valuable, relevant information and opportunities to interact with professionals they like and trust.

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Writing on the Web

SEPTEMBER 23, 2010

Before you can convert readers to clients, before you can get them to download your digital information and build your list, you’ve got to build trust. As you create content for the Web, as you write your blog posts, do you embed trust factors? Blog this on Blogger. Writing Better Content: An Emotional Pathway.

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Writing on the Web

DECEMBER 15, 2010

I feed information to them every day and respond to requests, even when I’m not actively marketing in person. Blog this on Blogger. Related posts: Social Writing: Don’t ignore networking sites. Writing Better Web Content: Ask what? Is the Social Web Changing How We Write? How to Write Like You Talk.

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Writing on the Web

AUGUST 13, 2010

You write a blog post, you fill in the information on the SEO plug in, you click the Scribe analyze button, wait a few seconds and get a review of how well your content will do with search engines. Soon, after a few weeks, you’ll be getting 100% perfect scores on your first try… Blog this on Blogger.

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Writing on the Web

AUGUST 25, 2010

How do you decide what to write about? All that is good stuff to write about and publish on the Web so you’ll get found, get known, get clients. But I think the ability to stand back and watch your mental processes unfold is interesting and informative. Blog this on Blogger. Is the Social Web Changing How We Write?

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Writing on the Web

MARCH 24, 2011

Used some content marketing text previously published about how to write a video script. And, videos have great search power for people looking for information on your keywords and topic. Blog this on Blogger. How to Write a 1 Minute Video Marketing Script. Set up webcam, test for lighting. Share this on del.icio.us.

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Writing on the Web

JULY 19, 2010

Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Write to teach and persuade. When I teach a simple thing like how to write a blog post, I’ve got slides and paragraphs that go back to the invention of the printing press! Blog this on Blogger.

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Webbiquity

MAY 4, 2010

Blogging and Twittering work together synergystically; writing quality blog content, then tweeting about it, can help increase both your relevant Twitter following and blog readership. Write compelling, relevant (i.e., The best way to obtain links is to attract them naturally, by writing link-worthy content. SEO the blog.

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Writing on the Web

AUGUST 5, 2010

Here’s where you should start thinking a little differently when writing content for the Web: Smart content marketers are using persuasion tactics that appeal to emotions rather than reasons. Vivid descriptions, metaphors, analogies, images and stories are among the tools you can use when writing content for the Web.

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Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. Blog this on Blogger.

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Writing on the Web

NOVEMBER 1, 2010

CMI offers frequent information on Content Marketing from some of the finest experts both online and off. Blog this on Blogger. And it’s mostly free. Can’t beat that… Let me know if you have questions about blogging steps. Here’s a program I did with Joan Stewart about Time-Saving Tips for Smart Blogging.

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