Salesforce.com created the cloud computing category.  But Eloqua had the knowledge and ability to not only pry open the black box, but to smash it to pieces. The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. Re-position Eloqua as the business and thought leader of RPM. We relentlessly evangelized RPM at every opportunity – Eloqua Experience, Success Tours, analyst briefings, and with customers. by Brian Kardon | Tweet this. Rosanoff: “Mr. Imitation is easy.