5 Mindset Shifts Marketing Leaders Must Make
Marketing Insider Group
APRIL 30, 2013
As Sandra Zoratti ( @ sandraz ) from Ricoh pointed out: “The best way to give an idea a sense of urgency is to invoke the voice of the customer.”. Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”.
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