5 Mindset Shifts Marketing Leaders Must Make
Marketing Insider Group
APRIL 30, 2013
Firms need to differentiate through brand experience. In my view, to motivate customers to that level of devotion requires CMOs to deliver great experience at every customer touchpoint. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Did you attend Summit?
Let's personalize your content