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The Buyer is Always the Main Character in the B2B Sales Story

PathFactory

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: If there’s one thing Marketo does really well, it’s content. DemandBase. Where can I find it: [link]. Where can I find it: [link].

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: If there’s one thing Marketo does really well, it’s content. DemandBase. They have a vast library that spans across all marketing topics.

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How LeanData Stacks Up

LeanData

Brinker is the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. All the rest of us learn an awful lot by looking at these examples.”.

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How LeanData Stacks Up

LeanData

Brinker is the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. All the rest of us learn an awful lot by looking at these examples.”.

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How LeanData Stacks Up

LeanData

Brinker is the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. All the rest of us learn an awful lot by looking at these examples.”.

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How LeanData Stacks Up

LeanData

Brinker is the chief technical officer at ion interactive and the influential blogger at chiefmartec.com. It seemed like everybody had LeanData as one of the key pieces of marketing infrastructure on their slides,” said Jessica Cross , a Marketo champion. All the rest of us learn an awful lot by looking at these examples.”.