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I’m Thinking Of… The Intersection of Inbound Marketing with ABM, With Kipp Bodnar

Engagio

An industry-leading speaker and blogger, Kipp came to mind immediately as the right person to ask about the future of marketing as it pertains to inbound and account-based marketing, as well as the rise of account-based experience. “So, I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar.

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How to ABM Like a Boss (Part 6): Measure with ABM Metrics

Engagio

You can manually do a simple match on email domain or automate it with technology like Demandbase that uses more sophisticated methods for lead-to-account matching. At Demandbase, we think that account-level engagement is a better indicator of potential buying activity than individual lead scores. Match activities to accounts.

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The Buyer is Always the Main Character in the B2B Sales Story

PathFactory

by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

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6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy

Engagio

You should be A/B testing everything,” says Flow Dan, a tech blogger at Academized and OXEssays. “A/B The post 6 Mistakes That Are Ruining Your Digital B2B Marketing Strategy appeared first on Account-Based Marketing – Demandbase. Not testing enough. Check out demandbase.com on August 10.

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How to ABM Like a Boss (Part 4): Select Your Target Accounts

Engagio

No need to read through a stack of posts from a dozen bloggers. An ABM platform like Demandbase. At Demandbase, our Marketing team compiles all of the data for each potential target account, puts it into a spreadsheet, then gives it to the Sales reps for account selection. This is it. Executive entry point. Web analytics.

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog. Where can I find it: [link].

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Top Marketing Blogs You Should Be Reading

Kabbage

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. DemandBase. Why should I read it: We’re big on ABM here at Radius, so you can be assured we’re regular visitors to the Demandbase blog.