The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. But up-front purchase price isn’t everything.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Engagio

JANUARY 5, 2021

Using tokens in your marketing automation system (for example, “Hi [first-name]) helps deliver a customized message. It starts with tiering your accounts. In our last ABM Like a Boss post on selecting target accounts, we covered the three-tiered approach to ABM. Here are some segmentation examples: Personas.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The clash of the social media know-nothings - grow - Practical Marketing Solutions , July 25, 2010 The know-nothings. Every Cash flow.

Ning 40

Ning Paid Content Sales Management Facebook 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. You have a list. client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Automation, automation, automation. . #24.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Webbiquity

FEBRUARY 11, 2020

Buyer Personas: Your Fuel for Driving Engagement That Creates Demand. According to author, speaker, and marketing strategy pro Ardath Albee , B2B content marketing success is no longer just about creating high-quality content. So, marketers need deeper knowledge of buyer problems. Ardath Albee.

Buyer Personas 178

Buyer Personas Demand Generation Demand Lead Ranking 178

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. Lead nurturing in fact becomes an integral part of the Lead Management process for those companies which use Marketing Automation solutions.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Engagio

OCTOBER 20, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. Step #2: Identify and tier your target accounts. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

The ROI Guy

SEPTEMBER 17, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Is Marketing Too Busy?

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 28, 2010

Using this content, buyers are taking control of the buying cycle from direct / channel sales, making the content that marketing delivers more important than ever in driving shorter sales cycles and increasing the number and value of transactions.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

SEPTEMBER 10, 2010

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. ► February (8) Boost Sales 10% with an Investment in Sales Enable. Your Sales & Marketing Ready to Do Business with F. White Papers are Influence Kings, But Need Persona. Let the Good Times Roll?

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 9, 2010

Thursday, September 09, 2010 Forrester announces Sales Enablement Conference focused on Selling into the New Economy We were excited to hear that Forresters first Sales Enablement Conference will be focused on Selling into the New Economy. • What does your CEO expect from your selling and marketing efforts?

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

SEPTEMBER 16, 2010

Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40