The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

ANNUITAS

MARCH 4, 2020

Maria Pergolino — a seasoned software CMO and Marketo alumna notes in a LinkedIn post : Some have said demand generation is different from Growth Marketing because demand generation only focuses on top of funnel and Growth Marketing or growth hacking covers the entire funnel including their time as a customer.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

TrustRadius Marketing

APRIL 15, 2021

Today’s Community Contributor post comes from Gabrielle Sadeh , a consultant, social media specialist, and blogger based in Tel Aviv. . COVID-19 has turned the world of work upside-down for everyone, but the impact it’s had on women is well out of proportion to the effect it’s had on men.

Work Management 59

Work Management Burn Rate Demand Generation Peer-to-peer 59

Adobe Experience Cloud Blog

MAY 14, 2012

by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. This has major consequences for the way you develop messages and deliver them in your demand generation programs. People use their neocortex (new brain) to analyze information.

Demand Generation 48

Demand Generation Demand Urgency Marketing Marketo 48

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    I've had one blogger email me 4 times a week asking him to retweet his stuff.  Our latest interview is with Mike Damphousse. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Only B2B

SEPTEMBER 12, 2019

For email lead generation, the design and the length of the form should be long or short, depending on the industry you are creating the form for. If we discuss the B2B industry, where the lead generation of the target audience is being generated for business purposes, the form has to be detailed. Create Engaging Content.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

Sprout Social

JANUARY 24, 2024

Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. An increase in search interest during an influencer campaign could indicate heightened curiosity or demand generated by the campaign.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Webbiquity

OCTOBER 16, 2018

Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives. co-exhibiting at trade shows and conferences.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Biznology

DECEMBER 6, 2016

About today’s panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO), online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

ViewPoint

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? What world are they living in?

Work Management 120

Work Management Marketing Management Planning Forecasting 120

LeadSloth

JANUARY 14, 2010

Some of you may know that I’ve been a guest blogger at Genius.com since last summer. Demand Generation Best Practices. Demand Generation Metrics 101. Tags: Demand Generation Email Marketing sales 2.0 Marketing Automation. Are You Ready for Marketing Automation? Lead Nurturing and Lead Scoring.

Marketing Automation 100

Marketing Automation Automation Lead Scoring Lead Ranking 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Demand generation 9. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Demand generation 9. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Now, apparently, the pendulum has swung again.

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Only B2B

JANUARY 26, 2018

However, the gains are immense in terms of traffic, leads, demand generation etc. There are many authoritative websites who do this and many bloggers/marketers who make use of this to gain a wider audience. But, why do you want to plagiarize content or scrape content from someone else’s website?

Lead Scoring 87

Lead Scoring Lead Ranking CAN-SPAM Copyright 87

Envy

MARCH 11, 2019

With a monthly readership of over 1 million, he is often the first to break the news of major heists and data breaches like the recent ones at Adobe, Target and Neiman Marcus. It’s worth signing up to ZDNet’s geo-targeted newsletter for the latest updates and offers. This is definitely one to bookmark. Post frequency: Every few days.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Adobe Experience Cloud Blog

OCTOBER 2, 2017

Take Artificial Intelligence (AI) —a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Marketers are still regularly urged by an array of practitioners, bloggers, and commentators to be “data-driven marketers”.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” “Revenue acceleration via sales & marketing strategy, demand generation, sales pipeline & process improvement, retention & renewals.” Michael Brenner (@BrennerMichael) : “Sr. Director of #Marketing and #Content #Strategy @SAP.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClickZ

OCTOBER 23, 2020

In our latest Tech Talk, Jacopo Mauri , Senior Director, Demand Generation at Maropost talks about how their platform provides advanced reporting, powerful segmentation, email automation, and more. Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. About Maropost.

Marketing Automation Services 103

Marketing Automation Services Marketing Automation Work Management Automation 103

markempa

NOVEMBER 7, 2008

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Many know Craig through his blog, Funnelholic , or through his company Tippit.

Top of Funnel 120

Top of Funnel Blogger Demand Generation Marketing Funnels 120

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. Developing the Marketing strategy for strategic accounts. Demand Generation.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

Heinz Marketing

JULY 26, 2022

So why not team up with other businesses that have a similar target market and goals? Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere. Reach out to an industry thought leader, blogger, or influencer. What are some examples?

Advertising Agencies 81

Advertising Agencies Planning Co-Registration Bundling 81

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

The Point

OCTOBER 8, 2009

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * use targeted, insightful content to attract and engage with qualified prospects.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Marketing Insider Group

JANUARY 24, 2013

PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert. JasonMillerCA – Jason Miller - Social Media & Content for @ Marketo , B2B Blogger, RocknRoll Photographer, amateur comedian, Hair Metal Expert, Aspiring magician.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LEADership

DECEMBER 13, 2013

These are a few of the bloggers highlighted in DNN’s intriguing infographic: Brian Solis - As an analyst, best-selling author and speaker, Brian is a valuable source for understanding the way new technologies are moulding companies and the marketing world. I look forward to reading your response in the comment box.

B2B Marketing 40

B2B Marketing B2B Blogger Best Practices 40

SnapApp

JULY 13, 2018

But we also wanted to find a way to deliver a great experience for our audience, without sacrificing the opportunity to have webinars be a demand generation engine. At SnapApp we run a lot of webinars (what can we say, we love talking about quality marketing). Setting the Agenda with Interactive.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

Webbiquity

APRIL 26, 2010

How effective is demand generation software? 101 Tips from 50 Small Business Bloggers by Open Forum. What strategies and tactics should you employ to maximize business results online? What are the leading marketing thought leaders saying about marketing strategies in 2010? Why is content marketing becoming critical?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

ANNUITAS

NOVEMBER 10, 2016

The R-Bloggers website. Additional resources are available to help you learn the language more effectively: Johns Hopkins University’s Data Science courses on Coursera. Learning R by Richard Cotton. The trick really is to learn how to “think in R,” so to speak. In particular, I’d recommend the courses from Johns Hopkins to achieve this end.

De-duplication 174

De-duplication Statistics Blogger Course 174

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Great for: Podcasters, financial bloggers, freelance writers, vloggers and financial content marketers. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107