ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps.

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Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. In 2012, IBM made a concerted effort to use a unified keyword database. Market research used the words to tap into existing conversations and develop talking points for messaging. But that’s extremely unlikely.

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Convince & Convert

SEPTEMBER 11, 2011

I’ve seen Klout engage with a large number of bloggers and talking heads openly and honestly (without of course revealing the algorithmic secret sauce). I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence.

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Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. Database Marketing. City & Regionals. CMS Insights. Consumer Media. Design & Production. Digital Editions. eMedia & Technology. Lead Generation. M&A and Finance. White Papers. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Webinars Events.

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Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database.

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Convince & Convert

SEPTEMBER 14, 2010

(photo collage by Dan Taylor ) More from Convince and Convert Is Twitter for Business Even Worth the Trouble The 3 Amigos: Email, Blogging, Social Sharing Why Social Supports Email in the Interactive Marketing Hub Convince and Convert Recommends Introducing Social Media to Your Business (Danny Brown) The Metrics of Social Media (Danny Brown) The Kindergarten (..)

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Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Rebecca : These days I’m following a lot of the major content marketing bloggers, because they know content, or the content marketing personalities in social media. Social Pros Shout Outs.

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