ViewPoint

MAY 12, 2015

It had to do with customers’ expectations for proposal delivery, namely: immediate versus a 3-5 day delay, in-person versus over-the-phone and web, and quantity of sales leads coming in to support the back-end requirements. Improving presentation skills (not the same as sales training). This was why he should expect more.

Marketing Proposals 120

Marketing Proposals Paid Search Agency Sales Qualified Leads Blogger 120

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Step 3: Lure prospects into taking an action that connects to your sales funnel.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

JULY 24, 2012

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Purpose—to fulfill a customer’s need for a product or service and give the company a predictable return on investment for each marketing dollar spent.

Marketing Management 120

Marketing Management Validation Budget Programs Fulfillment 120

ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of Off the Hook Marketing: How to make social media sell and a social sales training speaker. Custom media publishers already know this approach works (outside of LinkedIn).

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

OCTOBER 11, 2012

He is a frequent speaker, blogger and contributor to many B2B marketing publications. He talks about how buyers have more access to more information than ever before, adding, “The buyer has access to your customer base, to my customer base, to my client’s customer base online, through LinkedIn, through Quora, and through social groups.

Demand 120

Demand Process Work Management Marketing Management 120

ViewPoint

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Train up your team. And junior staffers need training in strategic marketing thinking. In other words, marketing automation doesn’t work without strategy. Remember ten years ago, when CRM came along?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120