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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. How valuable are trade shows? Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis.

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Marketing’s Wish List to the Sales Department

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. "So That they would completely fill out the trade show lead forms.”. So what do you want from your salespeople?” I asked the marketing manager.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via Marketing Land. Via ComputerWorld.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Today''s guest blogger is Ruth P.

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Marketing Automation is Not Marketing Strategy

ViewPoint

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Remember ten years ago, when CRM came along?