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ANNUITAS
MARCH 4, 2020
It has brought focus to both customer experience and revenue outcomes – and the relationship between the two – and resulted in growing attention to the science of optimizing conversion. In a Strategic Demand state, business growth is built around and adaptive to customer critical path, not interruptive tactics.
Adobe Experience Cloud Blog
MAY 23, 2012
by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Myth #1: My customers don’t use social media. My head is spinning. Take it away Jay! Think again.
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ClearVoice
NOVEMBER 2, 2018
Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Sponsor: Marketo. Great for: Marketo users, customer engagement representatives, and advertising executives.
Kabbage
NOVEMBER 9, 2016
Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: If there’s one thing Marketo does really well, it’s content. Where can I find it: [link]. Where can I find it: [link]. Where can I find it: [link].
ClearVoice
APRIL 30, 2020
When marketers think of a “lead generation tool,” they likely think of some of the popular, full-suite sales and marketing tools today, such as Salesforce, HubSpot, and Marketo. In fact, more landing pages ( like those used in paid search campaigns ) than websites convert leads into loyal customers. Email marketing tools.
PathFactory
MAY 3, 2022
by Dave Kellogg, advisor, director, consultant, angel investor, and blogger focused on Enterprise software startups. Brent Adamson builds a strong case for the elimination of the traditional go-to-market team model (sales, marketing, customer success, and support) in favor of a UCE, or Unified Commercial Engine.
Kabbage
NOVEMBER 9, 2016
Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Why should I read it: If there’s one thing Marketo does really well, it’s content. They have a vast library that spans across all marketing topics. The Daily Egg.
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