ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. A “prospectability” score custom-modeled by OneSource to match target accounts with specific sales efforts. Today''s guest blogger is Ruth P.

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Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. Christopher Hosford is a frequent guest blogger for ViewPoint. By Christopher Hosford, editor-in-chief, HosfordGroup LLC. He can be reached at chris@hosfordgroup.com.'

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ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Response files were typically sold on a list by list basis.

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ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Ruth Stevens , who is an expert in customer acquisition and retention. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

ViewPoint

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Remember ten years ago, when CRM came along?

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Marketing Automation Services Marketing Automation Work Management Marketing Management 120