ViewPoint

NOVEMBER 27, 2012

Today's guest blogger is Jeff Molander. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. As it turns out a lot. Take Action.

Linkedin 120

Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

MAY 9, 2013

B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. LinkedIn revamps contacts tool to boost relationship management. The LinkedIn Contacts tool that began for some select users could help marketers organize, maintain, and nurture business contacts.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. Links to LinkedIn profiles of company managers (Stirista). Today''s guest blogger is Ruth P. List of company competitors (OneSource).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Pick an itch your customer has and scratch it with blog, video or some other form of content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

MARCH 6, 2014

Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. Christopher Hosford is a frequent guest blogger for ViewPoint. It’s hard to believe.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. They prefer LinkedIn, a professional network that's all about getting business done. LinkedIn is nine-to-five and Facebook is after-hours. Here are five tips.

Facebook 120

Facebook B2B Marketing Planning B2B 120

ViewPoint

MARCH 13, 2014

Matt Heinz, President of Heinz Marketing When he’s not spending time with his wife, children, cats and six chickens, Matt is the head of the Seattle-based agency that prides itself on delivering results—more customers, higher revenue, lower costs. Ruth Stevens , who is an expert in customer acquisition and retention. By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120