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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Social Sharing (YouTube, Flickr, SlideShare, etc.). Wikis (Wikipedia, hundreds of specific topic-focused wikis).

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Although other marketing automation vendors like Unica and SAS are generally more expansive, Alterian has been particularly aggressive about integrated customer management. This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. My real challenge was getting my staff to warm to the concept of being a blogger.

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Being Lightweight: Tools We Use | Common Craft - Explanations In Plain English

Buzz Marketing for Technology

Documents - Google Docs has had a huge impact on our workflow. Its a perfect solution for The Common Craft Store - e-junkie handles everything and provides the right tools for managing customers. Lightweight solutions truly Submitted by Google Android (not verified) on June 16, 2008 - 2:29am. Video: Wikis in Plain English 143.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. Third is an old lesson but an eternal one: meet the needs of customers. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.

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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. This is important in the social sphere as the algorithms sites like Facebook and Google use are critical for developing content-sharing strategies. On the web today, things change fast. Example: yourblogname.blogspot.com.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. It has emgered as one of the most popular web browsers on the Internet and allows users to customize their browser through the use of third-party extensions.