PowerViews with Carlos Hidalgo: A Holistic Approach to Driving the Demand Process
ViewPoint
OCTOBER 11, 2012
He is a frequent speaker, blogger and contributor to many B2B marketing publications. Click to start video at this point — In response to my question about how he views research that reports 70% of the buying process is complete before a sales rep gets involved, Carlos notes that Gartner predicts this figure will be 85% by 2015.
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