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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Influencer Outreach. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors. Bylined Articles. Content Distribution.

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Marketer of The Month Podcast- EPISODE 107: Irish Tech Unicorn Intercom’s Co-Founder Des Traynor on Navigating Competition, Copycats, and Customer Acquisition

Outgrow

Acquiring the first customers – personalized approach for effective customer discovery 4. Des has led various teams inside the firm, including Product, Marketing, Customer Support, and Content, and has been personally responsible for the development of even more Intercom functionalities. Des Traynor: 25 minutes.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . Check out some of our customer case studies for inspiration on writing your own. . . #23.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. More than 1.5

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

SnapApp

Read on to discover which B2B marketing trends you should be leveraging in 2017 to achieve success for your company and customers. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.