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3 Winning Examples of B2B Blogs Done Right

WindMill Networking

What are the common factors in a successful B2B blog?  A look at these three B2B Blog Marketing Case Studies will show that these companies all have the following two characteristics in common: Take a Strategic Approach to Blogs – A social media strategy begins with research to understand how and where your target customers use social media and consume information.  Become an Industry Resource – Blogging shouldn’t be about you – it’s about them , your target customers!  Louis E. What is exciting about mesh and fencing?  Nothing.  Louis E. Kinaxis.

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Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? Please continue reading for our analysis. Possibly.

52 MarTech and Marketing Ops Champions You Need to Follow

bizible

Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. VP, Principal Analyst at Forrester | Serving CMOs | B2B enthusiast. Chief Marketing Technologist @Tahzoo | Helping our clients develop, deliver and optimize engaging, relevant and persuasive customer experiences. Gary Katz, @garymkatz. Chris Garrett, @chrisgarrett.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. HubspotHubSpotHubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Blogger. Cambridege, MA – [link].

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. More than 40% of respondents reported acquiring at least one new customer from Twitter, LinkedIn, Facebook or their company blog in the past year. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog.

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Challenges in Adoption of Marketing Technology A recent webinar hosted by Neolane, “ Crack the Code – Getting C-Suite Buy-In for Your Marketing Tech Purchases &# had a very interesting presentation by Suresh Vital  from Forrester Research. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. Like Be the first to like this post.

48 Phenomenal SEO Guides, Tips & Tactics

Webbiquity

” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. Keys to Improving Search Rankings with Duane Forrester of Bing by Stone Temple Consulting. But change is.”

40 Awesome Marketing Tweets From 2011

B2B Marketing Insider

junta42 – Joe, that is SUPER insightful –> RIP: Custom Publishing [link]. e6e6e6 ;'> March 4, 2011 9:00 am via HubSpot Reply Retweet Favorite. HubSpot. HubSpot. from one of my favorite bloggers, @ leeodden [link] | Great post! How to Crush the Competition With Inbound Marketing [ #KillingIt ] [link] via @ HubSpot. jeremyvictor. link] #B2B.

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Best of 2009: Social Media Marketing, Part 1

Webbiquity

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. by HubSpot. Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research. She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. ROI Is Dead by StraightUpSearch. by Dave Fleet.

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Nearly 3/4 of active Twitter users are bloggers. The delightful Kristi Hines digs deep into Twitter, explaining how to do things like deleting a “Recent Image,” create customized RSS feeds from Twitter, use Twitter’s Advanced Search, search Twitter results using Google, get the most out of your Twitter bio and more. More than 80% of U.S. by iMedia Connection.

Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Customer Evangelist / Customer Experience Professionals. "Ch-ch-ch-ch-changes." New Marketing Roles of Growing Importance.

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Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

In this rapidly evolving, customer-centric landscape, marketers are challenged to elevate their game by raising the relevance of their companies’ offerings, communication and engagement.  Forrester’s Brian Kardon encourages executives to play with social media, to “experiment” and to not be afraid of testing out new ideas or opportunities.  “You can always take it down,” according to Kardon. 

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Top Internet strategy, marketing and technology links for the week of December 24, 2011

Sazbean

How to Use Images in Your Blog Posts (Pro Blogger). 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). How to Master the Art of Storytelling to Increase Social Sharing (HubSpot) . Forrester Blogs). VOTE: How Is Customer Service Via Facebook? How to Boost LinkedIn Lead Gen With Targeted Company Pages (HubSpot). GigaOM).

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Adam T.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. According to Tom Grant , Ph.D,

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Chris Adams – @chrishadams. Founder of St.

Marketing Automation Catching On Fire

The Effective Marketer

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. This nascent industry still has lots of growth to do.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Adam L. Originally from Oz.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e. Does it sound familiar? And scary? United States License.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. But it’s not enough just to support bloggers. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. If so, you know how important it is to deliver relevant and valuable content to your most important current and prospective customers. Best of B2B Marketing. April 2010. Great stuff this month in the world of B2B Marketing. 

Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

B2B Lead Generation Blog

Every blogger has some kind of blog roll, but without guessing from the names or clicking through each and every one listed, it’s challenging to know what you can learn from them and what value they provide. And I think the attention is well deserved. Until The Blog Tree. But when you produce content that surprises, informs and delights, you don’t have to market it.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? The copy is good but lacks some emphasis on important points such as the fact that Aberdeen Group will be presenting and a Senior Cash Control Specialist (a customer, maybe?) Are you in search of inspiration?

Inbound Marketing Goes Global

Hubspot

“Chris Brogan: “Listening is the new black”” ”Philips Healthcare- 4 effective social media, u've got 2 b where your customers r. If you liked some of what you read, check out a few great summary posts from Jort Possel of Accenture and Peter O’Neill of Forrester , as well as a conference overview here. Connect with HubSpot We crave knowledge.

3 Steps to Improve Lead Nurturing With Content Mapping

Hubspot

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. As a result, these more qualified leads will be more likely convert into customers at the end of the sales cycle. It all depends on your products/services and all the different types of people who become customers of what you offer.

Twitter Twaddle, Part 2: Best Practices, Tools and The Future of Twitter

WebMarketCentral

The brilliant Mike Volpe of HubSpot takes a different approach to offering his advice in 5 Things On Twitter That Annoy the Crap Out of Me. Get your "score" from Hubspot's TwitterGrader. Forrester guru Jeremiah Owyang recommends desktop client Twhirl and search tool Tweetscan among his list of essential Twitter tools. This is the second of a two-part series. Sorry.

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copywriting that sells: powerful copy is easier than you think

The Effective Marketer

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? usually Copywriting that sells.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. Published by Hubspot, May 2010. The 9 Worst Ways to Use LinkedIn for Business - Hubspot , November 3, 2010 LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People are now curating lists of the most influential bloggers by Klout score. First, let’s define what PR means from the perspective of the customer (i.e., a journalist) and the customer’s customer (i.e., blogs.

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Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

LeadLander is one of the most mature providers of what they term "real-time customer intelligence." The service is integrated with Salesforce.com and is used by a blue chip customer base including RR Donnelly, Praxair and AMD. With the economy now officially in a recession (as if we didn't know that), marketers are under increasing pressure to do more with less. Was that you?

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