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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Customer acquisition. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

B2B customers on the go want a measure of instant gratification and easily readable text on their ever-present smart phones. It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Via eMarketer. Via Marketing Land. Via ComputerWorld.

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PowerViews with Ruth Stevens: The Science (not the art) of Marketing

ViewPoint

Sifting through the information to siphon out the promising leads is less of an art than it is a science, said my latest guest on PowerViews, Ruth Stevens, who is an expert in customer acquisition and retention. You can connect with Ruth and learn more about eMarketing Strategy via the following resources: Website: www.ruthstevens.com.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies.

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