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Onalytica B2B

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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

From mommy bloggers and beauty bloggers to tech and finance experts – we’ve done it. If you’re reaching out to the top beauty bloggers of the moment to test and promote your enterprise software platform, you’re not going to have much luck. About the author.

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Which Department Owns Influencer Marketing?

Onalytica B2B

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online.

PR 244
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Interview with Mike Allton

Onalytica B2B

Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies. Customer Service: Jay Baer. Mike Allton – Brand Evangelist, Author, Speaker. Location: St. Louis, MO, USA.

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Influencer Marketing: The Better Practice Guide

Onalytica B2B

Back in 2013 we launched our Influencer Relationship Management software platform, allowing our customers to systematically manage and scale their relationships with key influencers and influential stakeholders such as journalists, analysts, thought leaders and bloggers.

Practices 102
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Interview with Mark Schaefer

Onalytica B2B

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. Location: Tennessee, USA. Bio: Mark W.

P2P 164
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Interview with Ann Handley

Onalytica B2B

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. And that takes time.

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Interview with ?Dan Gingiss

Onalytica B2B

Dan Gingiss – Marketing & Customer Experience Executive, Author and Podcaster. Bio: Dan’s 20-year career has consistently focused on delighting customers, spanning multiple disciplines including social media, customer service, marketing, and digital customer experience. Location: Chicago, IL, USA.