KoMarketing Associates

JUNE 19, 2014

With social now positioned as a legitimate marketing channel with genuine customer (and potential customer) interactions, there’s a lot of great information coming out of the social media department. With so many channels and new ways for customers to find your business, integrating efforts has never been more important.

Social Media 120

Social Media SEO Media Keywords 120

KoMarketing Associates

OCTOBER 24, 2017

You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. Creating as many touch points as possible with potential customers becomes a magnified priority, as I explained in more detail in a separate article.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

KoMarketing Associates

APRIL 9, 2019

If you serve customers across the country but need to optimize your spend, search with your keywords on Google Trends and see which states tend to have the most searches. Google Trends will also show you which terms people use in those states. Many of the comprehensive ppc tools also offer their own negative keyword features.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

KoMarketing Associates

MAY 5, 2015

By hearing first-hand what our clients’ customers and industry partners want from manufacturing solutions, we’re able to tailor our content strategies around those needs in particular. Sometimes, the best industry experts are other clients or customers who’ve gone through a similar buying experience. So what does all of this mean?

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

JUNE 13, 2013

In this group members have access to content shared from experts about customer acquisition techniques, strategies, best practices, and recommendations. Online Lead Generation – 54,553 members. Arguably one of the most critical aspects of B2B marketing.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

AUGUST 19, 2013

Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. Jeff Ogden (Marketing Made Simple TV) – Jeff Ogden is Host of Marketing Made Simple TV, President, Find New Customers, B2B marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

NOVEMBER 13, 2018

Look, we know we need content to reach our customers but we also need trust to sell our products. 62% of bloggers don’t update old articles . Source: Orbit Media 2018 Blogger Survey. Only 42% have conversations with customers as part of their audience research. Source: Orbit Media 2018 Blogger Survey.

B2B Marketing 120

B2B Marketing Paid Search Agency Content Marketing Planning 120

KoMarketing Associates

JULY 28, 2020

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums, and communities.

Marketing Proposals 157

Marketing Proposals Content Marketing Planning Buyer Personas 157

KoMarketing Associates

FEBRUARY 12, 2014

Content Marketing Institute, in fact, predicts the following five online content marketing shifts for 2014: revamped content marketing team makeup, responsive design, link earning (as opposed to link building), curated content and custom content streams, and brand journalism. who is the audience? where do they spend their time?

Webinar Metrics 120

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 120

KoMarketing Associates

JANUARY 19, 2016

Here are a few things to consider: Content Types: Publishing optimized blog posts is a nice place to start, as they can be used to drive brand awareness through promotional efforts in third party industry and social media sites, industry blogger outreach, fan-based forums and communities.

Marketing Proposals 120

Marketing Proposals Content Marketing Planning Budget Programs 120

KoMarketing Associates

OCTOBER 31, 2014

We need to go beyond traditional form submission tracking and consider how our marketing efforts impact other actions, such as call performance, site engagement, and even customer loyalty. ” SEO Blogger Blind Five Year Old has a more in-depth blog post on this potential issue for large online brands.

Search Marketing 120

Search Marketing B2B Marketing Google B2B Thought Leadership 120

KoMarketing Associates

MAY 19, 2014

Social Tagging – Many bloggers and publishers get intimidated with Open Graph, Twitter Card, and other social media tagging mechanisms. Examples include embed code for infographics, customized social sharing buttons, and help with Google Analytics tracking code.

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

KoMarketing Associates

JANUARY 13, 2014

As one blogger writes , “the Olympics remind us that bringing together information and curating it for your audience is critical in not only entertaining the audience, but also in helping them understand what they’re watching in a new way.”. ClickZ recommends that content marketers build out specific content that answers customer questions.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

KoMarketing Associates

OCTOBER 14, 2014

Joe Pulizzi thinks “great content” is designed to attract, acquire, and engage a target audience, with the goal of driving profitable customer action. For one client, we’re developing long-form, curated content in an effort to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in articles.

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Training Buzz 120