Cliff Allen on Marketing

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. One of the best things about social media is that it can help you understand what your customers think about your products and services. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints. 6. This will improve customer engagement and trust.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

How to engage bloggers down the long tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.

Blogger and Google+, using them together to great effect

Confluent Forms

There has been lots of discussion on Google+ , speculation about the future direction of the platform, how to best use it, but also what it means for the future of Blogger. What does Blogger have to do with it? As a fan of Blogger, but also as a content strategist, I disagree. The blogger as himself/herself strategy Back to Mike Elgan's strategy.

7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Great bloggers are constantly getting pitched by marketers, making it all the more important for you to stand out from the crowd if you want them to pay attention. Blogging Dail

Earned-media micro-influencer marketing master class

Biznology

Blogger outreach tends to focus on only identifying and engaging top-25 influential bloggers. We collect every blogger who has ever had a thematic interest in our customers. Blogs  (including online journalists, curators, aggregators, group blogs, and bloggers). Never, ever, include A-list bloggers in a bulk email pitch – hand-written only. My goal?

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You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. Yes, this site is a Blogger website. know - unexpected, right?

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Soon, we will be able to quickly and accurately optimize everything for our readers and customers — a headline, an email subject line, a tweet. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

What Does It Take to Offer a Great Customer Service Experience?

Salesfusion

The post What Does It Take to Offer a Great Customer Service Experience? Customer Interaction Guest Blogger appeared first on Salesfusion.

Social Media for Busy Business Bloggers

Writing on the Web

If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. Over 25% of U.S. activity on the web.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). 70% of business bloggers have had their blogs for more than two years. ?44% For example: ?80%

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. For example, An advertising firm in Chicago recently used one of my blog posts in their monthly marketing newsletter to customers, without permission, without attribution … as their own original material. About a month ago, I had somebody from Verizon customer service in one of my classes. Probably not.

Words 106

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!  If you do a search on “how to pitch to bloggers” I think you will get much of the same advice I’m providing here.

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. The single blogger strategy. Advantages.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). 70% of business bloggers have had their blogs for more than two years. ?44% For example: ?80%

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. About Our Guest Blogger, Ashley Verrill. Positive ("thank you!").

Embrace the “One to One to Many” Approach by Working with Bloggers

WindMill Networking

Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories Are You Interested in Becoming Social Media Writer? One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers.

How to Use Audience Engagement to Define Your Product

Salesfusion

Customer Interaction Guest Blogger The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS. 8) In-Blog Subscriber Email Notifications: So what about all your email subscribers who read your new articles in full directly in their inboxes? But have no fear! On Your Blog's Homepage. link] ).

How User Engagement Can Increase Onboarding

Salesfusion

Customer Interaction Guest Blogger The post How User Engagement Can Increase Onboarding appeared first on Salesfusion.

Insights Drive Better Customer Experience

B2B Marketing Insider

We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here is the one of the most popular future of customer experience  interviews from my colleague,  Jamie Anderson  ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Here is the full interview: How do you define a customer-focused company these days? Strategy

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. 2. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Use social media. Join the conversations on Twitter.

Creativity with Blogger; using it to make quality websites beyond the Blog

Confluent Forms

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it? How did we do it?

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. ” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Isn’t that where the customer engagement will be? By Mark W. Schaefer.

New Blogger? Get Started on WordPress.com

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. The plan that’s best for you depends on the levels of customization and support you need and the amount of storage space you plan to use for photos and videos.

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer. No More Geek-Speak: SEO for Smart Bloggers. My Business Website: Content for Customers… or SEO?

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. The problem is, most customers don’t want a conversation with a company or its representatives. There are customers who are genuinely passionate about a restaurant, a hotel, a clothing line, or shoe company.

Great guest bloggers coming

Fearless Competitor

Aprimo hired Find New Customers because of our world-class network of top experts. Now we bring you these top experts as guest bloggers. Over the next 60 days, we’ll bring you some of the best minds in B2B marketing, including: Joe Pulizzi, author of Get Content, Get Customers. You’ll know some of these too. Stephanie Tilton of Ten Ton Marketing. Plus many more.

Want to Be a Better Blogger? Embrace Structure

Hubspot

If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. Blogging Blueprints are templates that can be used to help customers create blog content. What is the first step you take as you begin writing a blog post? But that''s not always the best way to start a blog post. That cursor? It''s daunting. Blogging

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. You may have a grasp on your customers, but how well do actually know them? How do you create customer personas? Step #1: Interview and/or survey your customers. Company information (size, type, industry, etc.). Location.

To be a great blogger, put on your b h mittens

grow - Practical Marketing Solutions

But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later,  Attack of the Customers  on sale on Amazon ! Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers. Farming Out Customer Care. Goodbye to all that, and good riddance.

Boost Credibility on Social Media with Customer Stories

WindMill Networking

Boost Credibility on Social Media with Customer Stories by Maggie Patterson - Maximize Social Business. Public Relations bloggers Business company content customers Facebook fans for your Google group LinkedIn media media strategy sales slideshare strategy time Twitter video YouTube As the saying goes, the proof is in the pudding. Nothing could be more accurate when it comes to publicity or social media.