Cliff Allen on Marketing

Trending Sources

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. One of the best things about social media is that it can help you understand what your customers think about your products and services. It’s also a public customer support platform, so be sure to respond quickly to questions and complaints. 6. This will improve customer engagement and trust.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

How to engage bloggers down the long tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Soon, we will be able to quickly and accurately optimize everything for our readers and customers — a headline, an email subject line, a tweet. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

Five ways to be a more confident blogger

grow - Practical Marketing Solutions

How can you overcome this trepidation and become a more confident blogger? Being an effective blogger means having the courage to be imperfect. Re-frame the assignment. A lot of people get spooked about the word “blogger” like it is a special designation you need to earn or something. What do I write about? How do I attract an audience? That’s right.

I am a blogger. In other words, a piece of meat.

grow - Practical Marketing Solutions

If you are a blogger, expect to be copied, cheated, and ransacked. For example, An advertising firm in Chicago recently used one of my blog posts in their monthly marketing newsletter to customers, without permission, without attribution … as their own original material. About a month ago, I had somebody from Verizon customer service in one of my classes. Probably not.

Words 109

Some Brands are Thinking Outside the Outbound Box for Blogger Outreach

WindMill Networking

Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. There are a few goals with blogger outreach and make sure you determine yours before you do anything else. To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. To build brand awareness. To promote a specific product or service.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. Yes, this site is a Blogger website. know - unexpected, right?

Social Media for Busy Business Bloggers

Writing on the Web

If you want customers, you need to go where they are online. Because your audience is different, depending on the site, you may want to customize the post in the status update. With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? It’s the numbers. Over 25% of U.S. activity on the web.

Book Review: Tales From a Veteran Blogger

Paul Gillin

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. I’ve been a reader of Ed Brill’s blog for several years, not because of any particular  interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Telling Stories.

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention.

Should we have multiple company bloggers?

grow - Practical Marketing Solutions

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. The single blogger strategy. Advantages.

What Does It Take to Offer a Great Customer Service Experience?

Salesfusion

The post What Does It Take to Offer a Great Customer Service Experience? Customer Interaction Guest Blogger appeared first on Salesfusion.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

Brands caught on, flooding the Twittersphere with their own weird idea of customer engagement. ” Counting on a long-term, high customer engagement level on Snapchat (or anywhere) as a business case is foolish because it probably can’t last, and we’re already seeing proof of that. Isn’t that where the customer engagement will be? By Mark W. Schaefer.

Are there any ethical bloggers left out there?

grow - Practical Marketing Solutions

There must be a critical mass of influential bloggers out there accepting money for blog posts, otherwise these people would go away! This is probably the same reaction you will receive from other trustworthy bloggers, or at least I hope so!  If you do a search on “how to pitch to bloggers” I think you will get much of the same advice I’m providing here.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). 70% of business bloggers have had their blogs for more than two years. ?44% For example: ?80%

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). 70% of business bloggers have had their blogs for more than two years. ?44% For example: ?80%

Are we killing our customers with engagement?

grow - Practical Marketing Solutions

Social media consultants and bloggers have long urged companies to create Facebook pages and Twitter accounts and start a conversation with their customers. The problem is, most customers don’t want a conversation with a company or its representatives. There are customers who are genuinely passionate about a restaurant, a hotel, a clothing line, or shoe company.

SEO: 3 Things Journalists and Bloggers Can Learn

Writing on the Web

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. The point I want to emphasize is that everyone, journalists, bloggers, and even fiction writers can apply the SEO basics and become a better writer. No More Geek-Speak: SEO for Smart Bloggers. My Business Website: Content for Customers… or SEO?

Embrace the “One to One to Many” Approach by Working with Bloggers

WindMill Networking

Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories Are You Interested in Becoming Social Media Writer? One to one to many: One person from your brand teams up with one influencer who talks about your brand to their many followers.

New Blogger? Get Started on WordPress.com

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, wordpress.com is the way to go. The first step to becoming a WordPress blogger is to register your account. The plan that’s best for you depends on the levels of customization and support you need and the amount of storage space you plan to use for photos and videos.

To be a great blogger, put on your b h mittens

grow - Practical Marketing Solutions

But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. But don’t be your own worst enemy by flying these as the flag of your personal brand if you are working professionally in this space to attract customers. The post To be a great blogger, put on your b h mittens appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How to Use Audience Engagement to Define Your Product

Salesfusion

Customer Interaction Guest Blogger The post How to Use Audience Engagement to Define Your Product appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

This free tool will allow you to customize an introduction, and schedule a blog post feed to several social sites at a time. 2. Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Use social media. Join the conversations on Twitter.

How User Engagement Can Increase Onboarding

Salesfusion

Customer Interaction Guest Blogger The post How User Engagement Can Increase Onboarding appeared first on Salesfusion.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Furthermore, if you're a HubSpot user, you can even customize your blog settings to add an additional CTA to your RSS footer, which automatically displays at the end of every post in RSS. 8) In-Blog Subscriber Email Notifications: So what about all your email subscribers who read your new articles in full directly in their inboxes? But have no fear! On Your Blog's Homepage. link] ).

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. There are lots of resources for business bloggers available in many different mediums. search on Amazon for “writing skill reference books” turns up many titles that are well-reviewed by customers.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. About Our Guest Blogger, Ashley Verrill. Positive ("thank you!").

Insights Drive Better Customer Experience

B2B Marketing Insider

We recently launched an e-book on slideshare covering  The Future of Customer Experience. Here is the one of the most popular future of customer experience  interviews from my colleague,  Jamie Anderson  ( @ collsdad ), the Global Vice President of CRM Marketing here at SAP. Here is the full interview: How do you define a customer-focused company these days? Strategy

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

Blogging is an excellent, and may I say, ridiculously awesome way to engage, educate and connect with your customers/readers/fan following. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999.

Want to Be a Better Blogger? Embrace Structure

Hubspot

If you''re a HubSpot COS customer, beginning today, you will have access to blogging blueprints right within your account. Blogging Blueprints are templates that can be used to help customers create blog content. What is the first step you take as you begin writing a blog post? But that''s not always the best way to start a blog post. That cursor? It''s daunting. Blogging

My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

Eleven months later,  Attack of the Customers  on sale on Amazon ! Several of the case studies in New Influencers  involved customer attacks in the days when blogs were about all people had to work with. Today, Most customer attacks don’t go viral, but they can be effective even without big numbers. Farming Out Customer Care. Goodbye to all that, and good riddance.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.