Anything Goes Marketing

JANUARY 25, 2007

B2B marketers rely on their targeted audience and customers to spread the word by forwarding on an email invite to a webinar or telling a fellow colleague about a great new software package that they just starting using. I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

FEBRUARY 1, 2009

I thought at first she was crazy but after jumping into it and being able to converse with social media experts, bloggers, customers, competitors, colleagues and friends in a friendly and cooperative format that would otherwise be impossible, I was hooked. Twitter allows me to better understand the landscape that I work in.

Twitter 100

Twitter Social Media Blogger Work Management 100

Anything Goes Marketing

AUGUST 26, 2006

Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Bloggers sending out their own email newsletters are becoming extremely popular. Keep experimenting and see what works.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

SEPTEMBER 20, 2006

These are great questions to consider that will help you generate new customers that will understand the importance of the service that you are providing and that service is the new medium of blogging - an easy concept for bloggers to get but much harder for the rest of the business world that is still stuck setting their VCRs.

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

JULY 27, 2006

As a business blogger, one thing that probably won't work too well is to include in every post some sort of call to action to buy your products or services. For example, a large business that has a tough time amalgamating all of it's customer data may not realize that there are people out there that can help them. BUY NOW !".

Newsletter 100

Newsletter Lead Nurturing Leads Lead 100

Anything Goes Marketing

MARCH 9, 2008

This approach works for the average blogger but companies need better tools. Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. I hope you find this interesting as the technology now exists to do this.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

NOVEMBER 16, 2008

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Reuse your live presentations. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

JANUARY 16, 2007

When you first start out, you get readers that notice you when you are a young and naive blogger. For a company, these are the early adopters or your first few customers. It's these types of customers that helps a business grow. You can compare this to how a company treats its customers. This is just plain stupid.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 12, 2006

I know that many of my own clients who are much much smaller (I know an association that uses one) use these for such things as product promotions, product launches, event promotions, email list builders (combined with direct mail), knowledge libraries and customer retention (customer surveys) to name a few off the top of my head.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 29, 2006

Customer support information Instructions on how to add your email address to their protected list Information on what type of emails they can expect and when. Many bloggers such as Darren Rowse and Yaro Starak allow you to sign up to receive email updates. If someone has opt-ed in, show then value right away.

Opt-in 100

Opt-in ROI Opt-out RSS 100