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Interview with Ann Handley

Onalytica B2B

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training company that empowers marketers internationally with the skills they need to drive success at their companies. I detailed that weird story here.

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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

This creates a “1+1=3” situation; each vendor benefits from exposure to the other’s CRM contacts, but together they may also reach new prospects neither has interacted with before. Work With Industry Influencers. The range of ways they can help, and their structures for providing that assistance, are similarly diverse.

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Through j effbullas.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Frequent speaker, writer, columnist for Entrepreneur magazine, American Express OPEN Forum. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Co-founder, ClickZ.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Search Engine Journal) 97% of marketers incorporate customer data into their decision-making process. Startups Magazine) Over 90% of brands utilize social media for marketing. SEMrush) The U.S.

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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!