interactive 
Paul Gillin
JULY 15, 2011
I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Because a little negativity reinforces the validity of the positive comments you publish. The fact that one out of 10 customers may displeased with product can be looked at another way: 90% are happy.
Paul Gillin
JUNE 9, 2011
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. A word on words: Freelancers are usually paid by the published word. Payment is based upon the published word, not the number of words the writer submits. 10 per word.
Paul Gillin
MARCH 24, 2011
Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? Which means that the old disciplines that have served publishers for many years suddenly have new relevance.
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