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28 (of the) Best LinkedIn Marketing Guides of 2014


As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. Publishers? 27 of the PDF).

Content Marketers: How to Think and Act Like a Publisher


But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.

How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program


This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.

10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

WindMill Networking

It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it. Well, it’s 2011, this blog has changed, my life has changed, and LinkedIn and social media in general have changed. Gerald, if you’re reading this, please confirm!

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25 Awesome B2B Blogging Tips


To connect with customers? Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Overall Guidelines.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

Instead of fighting over keywords in a never-ending SEO/ad war, the new battleground will be creating the most fun and immersive experiences for our customers. We’ll see experience-based KPIs and experience analytics beyond simple sentiment and customer satisfaction.” The fragmentation of content channels that occurred with the internet (everyone is a publisher!)

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B2B Social Media FAQ: How Much Should We Budget?


Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Connecting with customers, prospects, peers, and potential referrers. Listening to your communities, responding, reaching out with interactive messaging. B2B Blogger B2B Marketing B2B Social MediaMinimum Budgeting Requirements.

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The 26 Best WordPress Plugins


In its early days, the relative ease of use compared to technical power attracted bloggers to the platform, and its open source nature attracted a broad developer following. A floating social sidebar plugin with seven different integration areas that can be mixed, matched, customized and tracked. Build and publish WordPress forms in just minutes. 25) Advanced Custom Fields.

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How to Harness the Power of Social Media

Writing on the Web

The great thing about advertising via social media is the personal interaction between the potential customer and service. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Publishing videos has far better reach than standard text or image posts, so if you want to reach more of your audience, video is the way to go.

20 Experts Provide Their Content Marketing Predictions For 2016

B2B Marketing Insider

It will force more marketers to consider how to create and publish content their customers actually want. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Partially because customer appetite for video (even low-res, real-time video) is insatiable. But what the heck do I know? Oh wait.

The 28 Best Influencer Marketing Tools


Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.”

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Marketing Research to Bookmark for Your Next Blog Post


For all of you content creators, bloggers, SEOs, and market researchers, we feel your pain. It frequently publishes new data in its Insights section marketers might find useful to cite, such as: Yearly Nielsen Social Media Report , which readers can access for free after sharing their contact information. B2B Paid Content Distribution: Facebook vs. LinkedIn. 1) Nielsen. Data].

List of Brand-Side Corporate Social Strategists: Twitter Edition


Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.&#. Share this on LinkedIn. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.

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22 Free Content Marketing Tools To Drive Your Content Marketing Plans

B2B Marketing Insider

SEO Book Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Google Trends : I’m on this site almost every day just looking at the trends of various keywords, especially for our customers. You join as a blogger. SEO Assessment. Woohoo. Images.

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@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. I highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff.

The 29 Best Social Media Monitoring Tools


With Netvibes, you can offer clients your very own proprietary, custom-branded social dashboard that automatically pulls in real-time results from all the social campaigns you’re running.” Get analytics for Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs. Schedule and publish content across social channels. These tools can help you find out. 16) Nuvi.

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How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd


As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. It might consist of your customers, employees, thought leaders, industry professionals you’re connected with on social media, or any number of other groups. How do you keep up?

Six Best Practices for Marketing with White Papers


Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers. discussions in relevant LinkedIn groups, trending topics on Twitter). For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Solve a real problem.

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Content Idea Secrets from a Content Marketing Team

Vertical Response

Wondering where bloggers and content marketers get all those ideas? As the content marketing director at VerticalResponse , my team and I write, edit, and produce a plethora of useful content for our customers and prospects. Questions from customers and prospects (Answer your most asked questions in a series of blog posts). A challenge you or your customers face.

How Will 50 Billion Connected Devices Affect The Future of Marketing?

B2B Marketing Insider

In our previous interviews on the future of marketing, we looked touched on topics such as Marketing Fundamentals , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more… Today’s interview is with Lee Odden (@ LeeOdden ). Photo Source.

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20 B2B Marketing Blogs You Need To Read

B2B Marketing Insider

So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please suggest an addition in the comments below. And follow the conversation on Twitter , LinkedIn , Facebook or Google+. Follow Eric.

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How Much Should You Pay For Content?

Paul Gillin

Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. A word on words: Freelancers are usually paid by the published word. Payment is based upon the published word, not the number of words the writer submits. Published samples won’t do you any good. Media Dividend.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017


While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Interactive content and visual storytelling. I outlined those ways in my guide, Content Unleashed: The Ultimate Guide to Promoting Your Published Content.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” of Tiecas, Inc.

Sales Prospecting Perspectives Weekly Recap - Week of December 6, 2013

Sales Prospecting Perspectives

Salesforce blogger Marc Wayshak says that we can increase that time to 5 hours per day by keeping the team accountable, assigning time-values to activities, and ultimately understanding what an effective sales day is. From emailing, voicemailing, calling, and even researching on LinkedIn, Craig provides framework for a typical sales interaction. Thursday: Maureen Wall published The Impact of Technology on the Evolution of Sales , a video blog that features Laney Pilpel, the Director of Customer Success at AG Salesworks. May the odds be ever in your favor!

87 More Vital Social Media Marketing Facts and Stats for 2012


Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ).

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All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]


andrewspoeth : also, build your lead nurturing strategy around customer trust. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? asuthosh : Content that customers can use, not blatant marketing collateral. LinkedIn groups r great. Random messaging does not work.

How to Create a Content Promotion Plan in 3 Steps


While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. If you can’t survey your audience, then interview 10 buyers that you believe represent your ideal customers. If you can’t interview your customers, then research those 10 buyers online. Are they in certain LinkedIn groups? Think about it this way.

How to Create a Content Promotion Plan in 3 Steps


While 38% of marketers publish content weekly , 91% of the best business bloggers publish weekly or more often. If you can’t survey your audience, then interview 10 buyers that you believe represent your ideal customers. If you can’t interview your customers, then research those 10 buyers online. Are they in certain LinkedIn groups? Think about it this way.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. The future of profit is purpose. ”.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. B2C Facebook interaction is 30% higher than average on Sundays. Which U.S. ClickZ ).

20 Examples of Social Proof in Action


When we see a line of customers waiting to eat at a restaurant or a photo of a celebrity drinking a certain brand of coffee, it lends an air of gravitas and quality to the product, doesn't it? User social proof consists of positive feedback from actual users, typically taking the form of customer reviews and testimonials. 66% of consumers trust customer reviews online. Score.).

30 Awesome Blogging Guides, Tips and Resources


The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog.

Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. The findings highlight distinct differences in popularity based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers. Powered by Blogger

How to Master Local Lead Generation


Local communities are the first customers of almost every business, regardless of what industry they may be in. Small to medium-sized enterprises, in particular, work usually work by building a solid local customer base first, as this foundation enables them to grow steadily and to expand their customer reach later on. This way, you can refer customers to one another.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. They offer a free tool with a few basic themes to choose from, as well as Pro packages for more choice and customization. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds. Customer Experience. Classes. Events Calendar.

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