28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
B2B Blogging Gets Publishing Discipline
MARCH 24, 2011
Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.. All were using Twitter and LinkedIn to amplify their messages and some had negotiated syndication deals through vertical websites devoted to their industry. Publishers? 27 of the PDF).
Content Marketers: How to Think and Act Like a Publisher
JULY 22, 2010
But one key thing publishers have always focused on that B2B marketers traditionally have not is the profitable creation and distribution of massive amounts of content. Understanding and defining who your content is meant for (Circulation) and getting it to them (Distribution) are the core elements of the publisher’s mindset that marketers need to adopt. We are all publishers now.
How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
SEPTEMBER 11, 2013
This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. Vocus and Cision ) to the obscure ( Butterfly Publisher ). Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis.
3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
NOVEMBER 27, 2012
Today's guest blogger is Jeff Molander. In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." Here is a proven system to use LinkedIn for B2B sales leads and prospecting. Also, here's how to create, manage and/or participate in a LinkedIn Group and actually get something out of it…and make sure members do too! The Problem in a Nutshell. A lot of people are coming into LinkedIn Groups armed with what does NOT work. As it turns out a lot.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
This may be a problem with measurement, or with setting the wrong objectives for social media marketing (it’s far more effective for customer service and driving traffic to top-of-the-funnel content than to direct purchase, for example). While it’s often fine to share the same content on different networks, how you share the content should be customized for each platform.
10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
MARCH 17, 2011
It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it. Before I introduce these 10 great open networkers to you, I need to remind you that it is against LinkedIn’s User Agreement to invite someone in your network who you don’t personally know.
25 Awesome B2B Blogging Tips
MAY 2, 2012
To connect with customers? Always be on the lookout for topics : For a lot of bloggers, there’s nothing harder than coming up with topics. Prevent this problem by keeping an eye out for topic ideas any time you are interacting with others in your industry, hearing questions from customers, reading Twitter updates from those in your network, etc. Overall Guidelines.
B2B Social Media FAQ: How Much Should We Budget?
APRIL 16, 2012
Setting up a presence on all of the popular social networks – Facebook, Twitter, LinkedIn, Google+ — requires minimal fees, if any. Connecting with customers, prospects, peers, and potential referrers. Listening to your communities, responding, reaching out with interactive messaging. B2B Blogger B2B Marketing B2B Social MediaMinimum Budgeting Requirements.
20 Experts Provide Their Content Marketing Predictions For 2016
B2B Marketing Insider
OCTOBER 19, 2015
It will force more marketers to consider how to create and publish content their customers actually want. We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites. Partially because customer appetite for video (even low-res, real-time video) is insatiable. But what the heck do I know?
22 Free Content Marketing Tools To Drive Your Content Marketing Plans
B2B Marketing Insider
APRIL 27, 2015
SEO Book Provides a good analysis of keyword density for your site, competitors, maybe some of the top blogs and publishers in your space, or for a specific article you can paste in. Google Trends : I’m on this site almost every day just looking at the trends of various keywords, especially for our customers. You join as a blogger. SEO Assessment. Woohoo. Images.
@fearlesscomp congratulates the Nifty 50 Men of Twitter
JUNE 7, 2011
Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff.
How Will 50 Billion Connected Devices Affect The Future of Marketing?
B2B Marketing Insider
MARCH 25, 2013
In our previous interviews on the future of marketing, we looked touched on topics such as Marketing Fundamentals , Personal Branding , Content Brands , Customer Brands , Creativity , Big Data , Customer Experience , Thought Leadership , the Future of Search , the Science of Marketing and many more… Today’s interview is with Lee Odden (@ LeeOdden ). Lee Strateg
20 B2B Marketing Blogs You Need To Read
B2B Marketing Insider
JANUARY 8, 2013
So I reached out to my connections across the social landscape and asked who they thought published the best B2B Marketing blogs around. I am certain that I missed some great B2B Marketing blogs below, but these are the ones who were recommended by a majority of my readers and social media followers and those that have influenced me as well. The Best B2B Marketing Blogs. Follow Eric.
How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
JANUARY 12, 2016
As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. It might consist of your customers, employees, thought leaders, industry professionals you’re connected with on social media, or any number of other groups. How do you keep up?
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. Share this on LinkedIn. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo.
Content Idea Secrets from a Content Marketing Team
MARCH 22, 2013
Wondering where bloggers and content marketers get all those ideas? I’ll let you in on a little secret… it’s not from a magical vault, though sometimes I wish one existed! As the content marketing director at VerticalResponse , my team and I write, edit, and produce a plethora of useful content for our customers and prospects. challenge you or your customers face.
How Much Should You Pay For Content?
JUNE 9, 2011
Marketers often ask how they can train engineers and technical people to blog, podcast and otherwise engage in deep online conversations with customers. word on words: Freelancers are usually paid by the published word. Payment is based upon the published word, not the number of words the writer submits. Published samples won’t do you any good. Media Dividend.
Six Best Practices for Marketing with White Papers
MARCH 25, 2014
Suggestions from your company’s consultants, customer service representatives, and sales people. Discussions with current and prospective customers. discussions in relevant LinkedIn groups, trending topics on Twitter). For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Solve a real problem.
All About Lead Nurturing (Really Customer Nurturing) [#B2Bchat Recap]
AUGUST 13, 2010
andrewspoeth : also, build your lead nurturing strategy around customer trust. kseniacoffman : Research & understanding the customer – always better than throwing darts in the dark :-) What content works well for lead nurturing? asuthosh : Content that customers can use, not blatant marketing collateral. LinkedIn groups r great. Random messaging does not work.
How to Use a B2B Blog to Win Customers and Influence Prospects
Industrial Marketing Today
MAY 21, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Use a B2B Blog to Win Customers and Influence Prospects by Achinta Mitra on May 21, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Blog , Industrial Marketing Strategies I admit my headline is a play on Dale Carnegie’s bestseller, “ How to Win Friends and Influence People.” of Tiecas, Inc.
32 B2B Marketers to Add to Your Google Plus Circles
AUGUST 19, 2013
Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Michael Brenner (SAP) – Vice President of Marketing and Content Strategy at SAP, Speaker, Blogger and Social Business Marketing Leader. How so? Co-founder, ClickZ. Jeffrey L. Andrew M.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. LinkedIn Statistics. Marketing Pilgrim ). 2.
30 Awesome Blogging Guides, Tips and Resources
MAY 14, 2013
The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Better yet, invite those experts to share their knowledge on your blog as guest bloggers. ” How Bloggers Can Grow Each Others Readership by The @Steveology Blog.
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
The #Nifty50 Men are remarkable not only for their leadership , but for the passion they bring to everything they do, energizing customers, employee s and other influential members of their community. . Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Chris Adams – @chrishadams. Founder of St.
Winning the Social Media Popularity Contest
DECEMBER 9, 2010
Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. The findings highlight distinct differences in popularity based on company practices and customer profiles, with many companies and industries displaying an enormous leveraging of social media versus peers. Powered by Blogger
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. B2C Facebook interaction is 30% higher than average on Sundays. Which U.S. ClickZ ).
Culture Always Wins: Closing the Cross-Cultural Sale
FEBRUARY 26, 2013
Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. customer. “Of course,” answers the Indian systems integrator. The Indian’s assumption is that good customer service requires an unqualified yes. Unless both parties approach the interaction with greater awareness—and a willingness to surface their underlying assumptions—the relationship is bound to suffer. Your leads may be perfect.
26 Content Marketing Tools to Use in 2013 | OMI Blog
JANUARY 16, 2013
LinkedIn Answers – Like Quora, LinkedIn Answers is another excellent source of ideas for content. They offer a free tool with a few basic themes to choose from, as well as Pro packages for more choice and customization. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds. Customer Experience. Classes. Events Calendar.
18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
Blue Focus Marketing
FEBRUARY 19, 2013
Carri Bugbee ( @ CarriBugbee ) – Founder, strategist & writer – Big Deal PR + Social Media : Make sure your employees mention your social profiles to customers. Don’t say, “Find us on…” That’s too much work for customers. This works well, the small biz owner is a hero, and his/her existing and potential customers move to networking online, often learning together. 7.
The Ultimate Glossary: 120 Social Media Marketing Terms Explained
DECEMBER 30, 2011
Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. These are typically published in PDF form. link] ). V. for $1.65
Tapping Social Networks for Business: Interview with @ClaraShih.
NOVEMBER 9, 2010
Talk to anyone in sales or business development; you don’t always talk to customers or business associates about work. The expectation for someone in their 20s is that you will be able to find them on Facebook; you will be able to send them a message and interact with them in that way. Where I do see this happening already ties into customer service. It is ultimately to sell.
48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” In this fascinating post, he shares strategies for growing website traffic, the importance of customer retention, finding your “north star metrics,” and SEO (“the single most important thing is to get valuable links from authoritative sites. The quality is determined by the interaction of the visitor to your website. But change is.” by Forbes.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. But 44.24
10 New Websites to Add to Your Social Media Blog List in 2013
DECEMBER 27, 2012
We have more choices than ever from which to learn about social media, whether it’s a Social Media MBA program like the one I help teach at Rutger’s University , the ever-growing number of social media conferences , or the numerous social media books that have been published. On No wonder why he averages more than 100 comments for every post that he publishes! Enjoy!
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! Dan, Madison Ave is waiting for you when you get home! | Dan’s LinkedIn Profile | Dan’s Tweets – On May 12, 2011 Dan tweeted this: @CarlRWarner @ckburgess I am officially an Army Medical Captain! His newest book is The Third Screen (Marketing to Your Customers in a World Gone Mobile).
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
” And 93% planned to use some form of user-generated content in their marketing efforts this year, including customer stories, product suggestions or ideas, and customer reviews. According to the TCB article,”If you live or work in Minneapolis, chances are good that you have a Facebook page, a Twitter account, and/or a LinkedIn page. Or that 73% of U.S. Oh yeah.
The Modern Marketer’s Blog Roundup 5/28/15
MAY 28, 2015
Here are our recommendations for really valuable reads for modern marketers in the past week: Salesforce: How to Find and Engage with Your Target Customers on Social Media. Simply having strong social media pages with daily posts will not create a strong interaction with customers. You have a great content strategy to ensure you’re publishing on a daily basis to each network.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Marketers, we’re told, need to think like publishers. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. Shea Bennett examines research finding that, no surprise, the user base on LinkedIn skews older than on other social networks: more than half of all members are aged 36-65, with just 6% younger than 22. hours.
7 Tips to Optimize Your Social Media Content Strategy for a Global Audience
SEPTEMBER 26, 2012
Facebook and LinkedIn have the most comprehensive localization features, so you can limit specific status updates to only appear in the news feeds of specific segments of your audience. You can find more detailed instructions for using the localization features in Facebook, LinkedIn, and Twitter in our new ebook. Does your company target a global audience? Are you in the U.S. Lingo24.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.
How Helping Others Helps You …Get More Links
MAY 19, 2014
Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. I’ve been on the receiving end of this skepticism myself and one can’t really be surprised when industry leaders / search engine spokes people like Matt Cutts and Duane Forrester call out abused SEO tactics and misguided outreach. Offer Free SEO Assistance.