Single Grain

MARCH 9, 2021

In a nutshell, here's the difference between business-to-business and business-to-customer SEO: In B2C SEO , the ideal target market is a broad demographic group like “people in the 18-27 age group” or “people who want to get fit.”. Keyword research helps you identify the most valuable search terms that can lead customers to your website.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 31, 2010

Some Bloggers respond to the comments and some don’t. Opening the kimono and giving customers and prospects a better sense of who is part of the company, how that company operates, and what it stands for in a less formal, more spontaneous fashion is doable. Yet, Mitch doesn’t see it happening in social media.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Hubspot

AUGUST 20, 2020

The FAQ Post. This is one of the most common blog post formats for business bloggers. List posts are easily recognizable by their titles, since they usually include a number in headline, and they're great formats for beginner bloggers since they're very formulaic. Examples: 10 Ways to Make Your Blog Post Interactive.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Martech Advisor

JANUARY 28, 2020

B2B content marketing is a set of strategies to distribute and deliver valuable content to your target audience to attract, engage, and generate new leads and customers while retaining existing ones. You can use email to distribute content, send updates, and promote offers to engage your leads and customers. Earned and Shared Media.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Convince & Convert

MAY 19, 2010

The shift in marketing dollars from traditional advertising mediums to the emerging media available to us via the Internet has more to do with the customers’ behavior than the seller. Interactive – The web is now truly multi-dimensional. Marketing content that allows no interaction, falls flat.

Social Media 137

Social Media Media Webinar Metrics Marketing & Strategy 137

Buzz Marketing for Technology

JUNE 27, 2008

< £ Salon Bloggers & > September 27, 2006. -->. It will be published later this year as a chapter in a compendium book on emerging trends in KM. This bottom-up approach to KM, directed at the needs of individual employees and their peer-to-peer interactions has come to be called Personal Knowledge Management (PKM).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. Registration pages go away …much to the approval of consumers.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Single Grain

JUNE 24, 2021

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021. Time taken by a page to become interactive. Let’s get started!

SEO 138

SEO Trends Content Marketing SERP 138

Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. .

Social Media 119

Social Media Media Webinar Metrics Work Management 119

ClearVoice

JUNE 20, 2022

And so the question becomes, do you know what types of content will resonate with your audience as they go through their customer journey ? The goal of inbound marketing is simple: to make customers come to you rather than you reach out to them. Customer success stories. Customers love hearing from other satisfied consumers.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

accelerate agency

APRIL 26, 2021

Digital marketing is also more cost-effective, as technology helps you reach more customers for less money. Meanwhile, digital technology offers new ways to communicate with customers and build positive relationships. It pays to do some research, focusing on things like pricing, features, integrations, and customer service.

Paid Content 52

Paid Content Marketing Automation Services Budget Programs Enterprise Management 52

Single Grain

JANUARY 17, 2024

Link Deep: Instead of just linking to your homepage or contact page, focus on deep linking to content that is harder to find, like blog posts or FAQs. Leverage Relationships: Engage with other businesses and bloggers in your industry. For a 500-word article , one internal link every 100-150 words = 3 to 5 internal links.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Tips 52

Single Grain

MARCH 6, 2023

All these services use different methods to collect data on your website’s visitors, providing insights into the amount of traffic your site gets and how users are interacting with it. Understand engagement level: All your efforts are wasted if your visitors don’t turn into customers.

Traffic 105

Traffic Budget Programs Marketing Websites Tools 105

Albacross

JULY 2, 2018

There are 2 million blog articles being produced every single day , and if you simply hit “Publish” and expect people to sit up and take notice, well, you’re going to be very disappointed. For the uninitiated, a brand advocate is a person or customer who influences their social network by talking favorably about a brand or product.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

DECEMBER 30, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. Find a keyword your audience is looking for, and publish content to provide that information. Controversy is one of the ways to publish viral content.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

Social Media 126

Social Media Media Paid Content Conference 126