ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Customer acquisition. Jim Dickie , Managing Partner, CSO Insights Dealing with the New Customer Acquisition Challenge.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

ViewPoint

DECEMBER 17, 2013

The most reliable and scalable approach to finding new B2B customers is outbound communications, whether by mail, phone or email, to potential prospects, using rented or purchased lists. The quantity was so vast that we published it in a supplementary spreadsheet , so that our research report itself would be kept to a readable size.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. As social media expert, Jay Baer says your business is not in the “publishing business” but rather in the “action business.”. Pick an itch your customer has and scratch it with blog, video or some other form of content. The success formula is quite simple. Create The Honey: Useful Content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

FEBRUARY 16, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. So the question this week is, “What if Customer Relationship Management ii had not evolved, where would we be today?”

CRM 120

CRM Wikipedia Marketing Automation Services Marketing Management 120

ViewPoint

FEBRUARY 26, 2013

Today's guest blogger is Dan Armstrong , Director of Research and Thought Leadership at ITSMA. A common cross-cultural misunderstanding in these projects occurs when the service provider gives the customer only good news. customer. “Of The Indian’s assumption is that good customer service requires an unqualified yes.

Enterprise Management 120

Enterprise Management Thought Leadership Cross-Selling Work Management 120

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. Follow customers into social spaces. This is how to generate customer inquiries using social media.

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

MARCH 22, 2011

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. As I reported in my "Customer 2.0"

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Management 120