B2B Marketing Traction
APRIL 2, 2012
If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” That doesn’t help a business’s (or a blogger’s) credibility. My blog posts take about an hour to research, write and publish.
B2B Marketing Traction
FEBRUARY 11, 2013
Done right, inbound marketing can help increase the trust of prospective clients and customers have in you – something that is essential for conversion from prospect to customer or to additional sales. Do you publish valuable content? I have had my original content copied, borrowed, riffed upon, with no attribution.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Traction
DECEMBER 30, 2013
By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Will you publish a launch video and distribute a press release online, post launch messages on key social media platforms? But, you say, businesses don’t have fan bases!
B2B Marketing Traction
APRIL 27, 2012
You should know what style, tone and voice you will use when you “talk” to your customers and prospects. I keep my list on an Excel spreadsheet that now has 165 topics – 83 of which were published. B2b bloggers, what do you think? The marketing persona is important whether or not you outsource your marketing.
B2B Marketing Traction
SEPTEMBER 29, 2011
or sending other messages out to your followers, friends, connections, fans and customers, write your company’s marketing persona. Your marketing persona is not you, it’s not Susie in Customer Service, and it’s not Joe in Sales. So you should also write buyer personas for each customer segment you serve.
Expert insights. Personalized for you.
100 
Let's personalize your content