Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

LEADership

FEBRUARY 26, 2016

This infographic from Online Course Report goes step by step through the process, letting you know how, when, and to whom you should be sending your emails. There are a few things to keep in mind when writing your email: Personalization. Suggest a course of action, keeping it short and sweet. Introduce Yourself. Action Item.

Outreach 40

Outreach Skype Blogger Course 40

Convince & Convert

MAY 28, 2014

In fact, outreach marketing focuses on the “one to one to many” approach where brands reach out to a handful of passionate fans, influencers, etc. However, for the most part, outreach marketing is not a philosophy that encourages at scale operations. Passion can’t be bought, of course, or sent in the mail or faked in a blog post.

Word of Mouth 156

Word of Mouth Blogger Case Study Case Studies 156

Biznology

JUNE 13, 2017

Done right, both social media engagement and influencer outreach are personal, person-to-person. While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

SendX

MAY 24, 2019

Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”? Basically, everything a person needs to know about a product or service they can gather from a good-old-fashioned story without having to bore them with facts, figures, and features. Enter Your Business Email Address.

Copywriting 151

Copywriting Tips Template Content 151

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

Biznology

MARCH 15, 2016

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. Successful influencer outreach is just the end result of building a real relationship over time. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. You can post content with links to your website, and of course link your website in your social media profile. You can also practice social selling and build the personal relationships that eventually lead to sales.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Convert

JANUARY 17, 2024

How will online findability change in the course of this year and further on? Generative AI engines generate accurate and personalized answers to any search query. It has been found that it takes between 5 and 7 touchpoints for a person to remember your brand. And it is happening too fast even for Google to keep up.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Anyword

JULY 14, 2021

Whether you need a post for your blog, a script for YouTube, or some engaging questions for Facebook or Instagram, a human copywriter can use AI to do the job in a fraction of the time it would take the same person on their own. AI also has great potential when it comes to writing outreach emails for purposes such as building links.

Marketing AI 111

Marketing AI Copywriting Planning SMS 111

Hubspot

OCTOBER 23, 2015

This is cold outreach, and, for better or for worse, it has its purpose. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. I’ve identified five elements of the perfect cold outreach email, as well as expert examples to go along with each one. Keep reading.

Outreach 28

Outreach Case Studies Case Study Newsletter 28

Optinmonster

MAY 8, 2023

Bloggers like Pioneer Woman are perhaps the original online entrepreneurs. Coaches can provide guidance for personal or professional transformation. This could be eBooks, worksheets, templates, and online courses. However, like sole proprietorship, you are personally responsible for any debts or legal issues.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Hubspot

JUNE 2, 2011

Blogger outreach. You want to capture that person from social media and get them into your marketing funnel by getting them to give you permission to talk to them in their inbox. Blogger Outreach. Look to people who have marketing backgrounds, as opposed to bloggers who know a little bit about marketing.

Blogger 28

Blogger Social Media Outreach Media 28

Sales Engine

MARCH 28, 2016

Demand generation requires a complete marketing program that not only attracts prospects to your website, but also converts them into leads, nurtures them over time through their own buying journey, and assists the consultative sales person to close. All of our leads are either referrals, or generated through our content marketing outreach.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Convince & Convert

JANUARY 26, 2012

According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Personally, I’ve done very little on the Social 46 front other than live tweet the initial confab. Instagram shot from @meggiehd.

Outreach 121

Outreach Social Media Wiki Paid Search Agency 121

Engagio

JANUARY 12, 2021

That’s why we use a new metric, the Marketing Qualifed Account (MQA) instead of the person-based metric, Marketing Qualified Lead (MQL). Marketing Qualified Account : An account (or discrete buying center within an account) that has reached enough aggregate engagement in a given time period to merit a sales outreach. This is it.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

Hubspot

MARCH 13, 2012

As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Most guest bloggers do this as a result of having no (or a poorly crafted) guest blogging strategy. 3) Not Keeping Outreach Records. Talk about a jack of all trades!

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 148

Blogger Outreach PR Paid Search Agency 148

Convince & Convert

AUGUST 2, 2013

Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team. It will be interesting to see how these blogs do during the course of the season. He had originally dreamed of being a radio broadcast personality in sports.

Social Media 122

Social Media Media Marketing Budget Communities 122

Biznology

AUGUST 28, 2013

Even the most experienced bloggers lack ideas and motivation from time to time. Of course you keep up on new technology, reading material and regulations in your industry but do not assume the same of your client base. This is particularly important if your business is involved directly with an outreach or local networking event.

Public Relations 80

Public Relations Wikipedia RSS Internet Marketing 80

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Content : Too broad and general, need to hone it down to specifics, need to personalize it. Blog this on Blogger. Blog Content: Are you personal… or all business?

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? Weekly is probably the minimum frequency, though there’s one highly successful blogger I know of who posts only once per month—but all of his posts are 2,000+ words, comprehensive, and extremely well researched.

Paid Content 294

Paid Content Traffic Lead Ranking Blogger 294

ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. Cost : Of course, because many businesses and agencies are bootstrapping or lack sufficient resources, cost is an obvious factor we want to consider. #marketing Click To Tweet.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Biznology

SEPTEMBER 15, 2015

Ironically, because she is being guided and moderated, working with Amy is a little frustrating for me since I am not much of a 9-5 guy, my hours and my needs are 24/7, and so working with a robot AI — my Amy Ingram — who has human tenders who have hours, bedtimes, personal lives, and families, can be a little frustrating.

Training 80

Training Blogger Amazon Google 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. The way I do it is by doing a broad, deep, and large loose outreach on behalf of my clients.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Hubspot

APRIL 21, 2020

Unless, of course, you're trying to beat a competitor to market! Pitch your story to tech, mobile, and industry journalists and bloggers. Look for different social media influencers, bloggers, and content creators who can help generate buzz for your app before it launches. You don't want to associate your app with a bad product.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

ClearVoice

AUGUST 3, 2021

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. They bring together photographers, bloggers, editors, travel writers, and professionals representing the tourism agency through various conferences and programs.

Organization 104

Organization Press Ethics Thought Leadership 104

BuzzSumo

JANUARY 19, 2021

Here, at BuzzSumo we obsess a lot about outreach, and we know a lot of inbound marketers do as well. Learning outreach strategy from experts. I decided to interview 15 inbound marketers, and ask them how they develop their outreach strategy, and their 1 greatest outreach challenge. What’s the goal of the outreach?

Outreach 114

Outreach Marketing & Strategy Tips Blogger 114

Ambal's Amusings

OCTOBER 22, 2009

Tony Karrer: Browse My Stuff came out of my experience as a blogger. Yet as a blogger, I knew the other good bloggers. The B2B Marketing Zone came because I personally wanted to learn more about the topic and wanted to have good relationships with bloggers in the space. Whoops and of course, the B2B Marketing Zone.

Aggregators 100

Aggregators B2B Marketing Work Management Marketing Management 100

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Lee Odden is an avid blogger, talented speaker, and author. He has spoken internationally, is an avid blogger, and author.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

FEBRUARY 10, 2010

It’s not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. To Give the Business a Personality.

Twitter 100

Twitter Business Digg Thought Leadership 100

Heinz Marketing

JULY 13, 2020

Can you talk a little bit about though, in this pandemic, in a time when you’ve got your buyers are working from home, we don’t have in-person offices as often, you would think that this would be the time for digital selling strategies to really shine. They’ll always talk to the person who’s been introduced.

Top of Funnel 80

Top of Funnel Cold Calling Work Management B2B Sales 80

Biznology

FEBRUARY 28, 2012

My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

Biznology

MARCH 22, 2016

And, it’s so very rare that anyone who pitches bloggers and expects them (us) to do stuff for free ever asks bloggers (us) out to do stuff IRL (in real life). Yes, of course you should start with your hometown or city. Share their posts on your personal social media profiles. But pick up the tab. Clotilde Dusoulier.

Blogger 80

Blogger Social Media Media Outreach 80

Webbiquity

NOVEMBER 2, 2010

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Chapter 19 addresses the “personal branding&# issue that many companies struggle with in social media. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Convert

JANUARY 18, 2021

So rather than write another top 10 SEO best practices article, I want to share my personal experience and results from building backlinks for a site starting with zero traffic. I’ll outline my step-by-step process — from opportunity research to contact outreach. My outreach targets included articles about blogging tips.

Outreach 119

Outreach Case Study Case Studies Research 119