The Point

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% Well, test, of course. So, what to do?

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Does Renting Email Lists Make Sense Any More?

The Point

When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to direct mail. Here was a way to reach targeted lists of B2B decision-makers and generate virtually instant results for our clients.

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When Emails Go Bad: A Lesson in How to Apologize

The Point

Boingo is a leading global network of Wi-Fi hotspots (if you travel, you’ve likely used their service at an airport) and a few days ago they sent a very befuddling email to a significant pool of users – this blogger included – something to do with how my account was changing to a different plan. When, of course, it wasn’t.

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