What Is B2B Content Marketing? Definition, Channels, Best Practices with Examples
Martech Advisor
JANUARY 28, 2020
In earned media , third-party entities such as publications, bloggers, journalists, or customers share your content. Cost per click (CPC) and cost per mille, i.e., thousand impressions (CPM). HubSpot has nailed its B2B content strategy by creating content for each stage of the funnel.
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