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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ ’ Forbes named him one of the “Top 10 Online Marketing Experts to Watch” and Entrepreneur Magazine included Crestodina in their “Top 50 Marketing Influencer” list.

Relevance 118
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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

Most bloggers think about search as the primary customer acquisition channel for blogging. For instance, there is a correlation between the amount of content a website produces and the volume of traffic it receives. Nico Prins is an online marketer with a passion for travel. We’ll use blogging as an example.

Training 212
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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Ed Hadley (Neolane) – Senior Marketing Manager @Neolane; Conversational Marketing Evangelist.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

Bring in new writers, guest bloggers, freelancers, or people from other departments to write content that offers more varied perspectives and opinions. This can show you what keywords have the highest click-through rate, which can correlate to user interest.

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What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

WORD-OF-MOUTH MARKETING. The most effective marketing tactic has been word-of-mouth marketing. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. SIMPLE MARKETING TACTICS.

Tactics 120
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Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

However it’s not enough to simply steer someone to your website, for online lead generation to be most effective once visitors are on your site you need to meet them where they are in the buying cycle and provide relevant content to engage them and move them further down the sales funnel. Design your site for easy user experience.

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity

So in order to maintain and grow website traffic, online marketing practices have to change as well. Companies need to take a broader view of their overall online visibility and embrace a web presence optimization (WPO) approach. Finally, don’t over-rely on paid advertising but do make it part of your online marketing mix.