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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. I say you need both.

Web 2.0 60
Web 2.0 Buying Cycle B2B Blogger 60
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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. How hard can it be to write some words? Copyright © 2010 Tiecas, Inc. Design in the absence of content is not design, it’s decoration.”

Marketing Websites 60
Marketing Websites Web 2.0 Work Management Buying Cycle 60
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