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9 Things That Must Be in Your Electronic Press Kit

SmartBug Media

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

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20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest. Given the focus on Pinterest from marketing bloggers and press, it isn’t surprising to see Hubspot and Constant Contact, both focused on marketers, active on Pinterest. Pinterest is the marketing flavor du jour.

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5 Reputation Management Lessons from Prince, Dell and Beyond

Convince & Convert

When Prince tried to shut down three united, fan-generated sites to protect copyrighted material, fans dug in their heels. What if a more influential blogger or a journalist reads a small site and picks up the story? An excerpt of Welcome to the Fifth Estate was reprinted with permission by Geoff Livingston and Bartleby Press.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Companies must also uphold privacy laws.

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Oracle’s Updated Social Media Policy

Paul Gillin

Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. Social media activities must not interfere with your workor productivity at Oracle, and your personal activities should take place outside of work. See Policy Regarding Communications with Press and Analysts.

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Oracle’s Social Media Policy

Paul Gillin

It’s particularly useful in its approach to copyright and permissions. Your personal blogs that contain postings about Oracle’s business, products, employees, customers, partners, or competitors. See Policy Regarding Communications with Press and Analysts. A version from six months ago can be found here.