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Enhancing Trade Show Presence: Moving Beyond the Booth

Webbiquity

It never hurts to ask for a little something extra, particularly if you are signing early or bringing a large contingent of employees. Jessica Kane is a professional blogger who focuses on personal finance and other money matters. She currently writes for Checkworks.com , where you can get personal checks and business checks.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

Write Your Emails with a Purpose in Mind Before getting into the specific do’s and don'ts of email copywriting, you should first understand the cardinal rule of email copywriting: Write with a purpose! Are you going “off list” and trying to write an email to an influencer or blogger for a guest post or a “shout-out”?

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Earned Media in Professional Services: 3 Strategies for Success

Hinge Marketing

It can provide reporters, bloggers, and industry experts with the information they need to expose you to their readers. Someone else is taking on the task of writing, publishing, and promoting a story about the work you’ve already done. Benefits and Concerns of Earned Media. The work is done for you. So it pays to be prepared.

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7 creative Ways to Use Social Media for PR

Sprout Social

Whether or not you write press releases is not the key focus. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. Be a Contributor or Guest Blogger. By having a company leader write it, it personalizes the message.

PR 100
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Google and the Parable of the Turkey

WebMarketCentral

In The Black Swan , Nassim Nicholas Taleb writes about the life of the turkey: for 100 days, the turkey is sheltered, fed and cared for by the farmer. It's just that, you know, some people might be thinking these things, so I have to write about them. Eric, Sergey, Larry, Matt—they're like rock stars. Benevolent.

Google 20
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The Ultimate Guide to Marketing Jobs

Hubspot

Whether you’re writing a business plan or a campaign brief, being able to creatively spell out your vision is a must in the marketing field. If I were building a list of “wants,” I’d say: I like writing and telling stories. For example, a “blogger” at one company might be referred to as a “content creator” at another.

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Every Founder Interview on the B2B Marketing Blog (So Far)

Webbiquity

Bloggers, publishers, and ecommerce site owners constantly leave money on the table, and site visitors in the dark, about elements in their photographs because there’s no easy way to tag multiple items with multiple different links. Davis Clark isn’t the first to try to answer the question, but he is approaching it from a unique perspective.