article thumbnail

B2B Marketing Events Around The World - May 2011

MLT Creative

” May 9-11 , WOMMA Chicago, IL: The Word of Mouth Marketing Association’s annual spring conference will provide marketers with in-depth knowledge on WOM and social media marketing.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. 80% of consumers content about products and services created by just 16% of the population – [link] [link] Laurence Bret Who are your influencers? It’s entirely possible she is a Mass Influencer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Media is the Servant of Strategy, Not the Master

Convince & Convert

There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. The first step is to acknowledge that social media is inevitable, but more importantly, that it is the most powerful content an organization has. It's the Servant of Strategy, Not the Master!

article thumbnail

What Is Earned Media? Definition, Attribution, Best Practices with Examples

Martech Advisor

Table of Contents. ” So, what do word of mouth (WoM) and going viral mean in this context? ” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. We’ll conclude by looking at the advantages and disadvantages of earned media.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

How do the companies that request publishers allow them to latch onto and resell their work, value the publishers and this content? One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. Your UNION, P.U.B.,

article thumbnail

Is Social Media Too Big For Its Britches?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

article thumbnail

3 Aha Moments to Improve Your Content Marketing in 2018

Content Marketing Institute

As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. In short, create quality content consistently. Click To Tweet. Click To Tweet.