article thumbnail

How to Maintain Transparency in Agency-Client Relationships

BenchmarkONE

The reason behind any healthy agency-client relationship all comes down to trust, and that can only be built on a foundation of transparency. . So whether you are a branding or marketing agency, you need to be maintaining a transparent relationship with your clients, and here are five ways to get started. Set Clear and Specific Goals.

article thumbnail

How to Disclose Affiliate Content In An Authentic Way

Anyword

When it comes to the world of affiliate marketing, transparency is key to success. And it goes both ways – whether you’re creating your own content or sharing content from others. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. The Clearer, The Better.

Blogger 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Seven Deadly Sins of Guest Blogging Outreach

Webbiquity

Blogger outreach is one key tactic within a broader influencer marketing strategy. If you’d like to share your brand content on prominent industry blogs, avoid the sins below. Don’t use blogger outreach purely for creating backlinks. Don’t use blogger outreach purely for creating backlinks.

Outreach 235
article thumbnail

How an Employee Advocacy Program Positively Impacts an Organization

Oktopost

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. He stopped by the Radically Transparent podcast to disclose how challenging it can be as a marketing leader to keep up with the advances of technology. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

article thumbnail

Is Authenticity Lost When AI Enters The Narrative?

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C. The fact that algorithms are now capable of generating human-sounding content in seconds, has sparked debate over whether we’ve arrived at a cultural crossroads.

article thumbnail

11 Marketers Share Their Biggest 2019 Content Resolutions

Contently

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

article thumbnail

How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

In B2B marketing, it can be difficult to think of content topics to write about on a monthly, or even weekly, basis, especially if you’re in an industry that has a lot of regulations or limits the type of information that can be shared (e.g. They may move on to competitor content or seek out other publications with more variety.