Writing on the Web

APRIL 13, 2016

A Note from Patsi: This week’s guest post is about social media and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). A ssets (free).

Social Media 100

Social Media Blogger Media Ideal Customer Profiles 100

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. What are the best examples you’ve seen of blogger outreach in action?

Blogger 152

Blogger Outreach Case Study Case Studies 152

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths. Less is more.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. Social media can drive considerable traffic to your blog.

Social Media 65

Social Media Media Blogger Demographics 65

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Convince & Convert

APRIL 24, 2015

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Write Often In a Curata study of over 400 business bloggers, they found that the best bloggers—one’s with over 10,000 page views or more per month—shared some similar traits.

Blogger 166

Blogger Best Practices Merchandising RSS 166

Convince & Convert

JULY 16, 2015

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. We have also seen a lot of disconnects in the way marketers approach bloggers. Download the survey now.

Blogger 143

Blogger Peer-to-peer Research Brand Identity 143

seo.co

JANUARY 29, 2021

Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. The Good: The Pros of Guest Blogger Outreach Services . Increased Social Shares. Not to mention, the backlinks for SEO.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy. ” Perfect!

Blogger 100

Blogger Practices PR Outreach 100

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof? The Psychology Behind Social Proof Whether we realize it or not, humans are pack animals. In short, social proof is a shortcut to decide how to act.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Onalytica B2B

MARCH 23, 2016

Where it used to be most common for high profile celebrities to be spokespeople and endorse beauty products, the ever-expanding phenomenon of bloggers and vloggers are increasingly being seen to take over this role. Be sure to follow them to stay up to date on the best content and resources on Beauty Blogging!

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. SPARK by ADP. Rosetta Stone.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking. Social messaging.

Social Media 145

Social Media Social Marketing Media Curation 145

Adobe Experience Cloud Blog

AUGUST 3, 2017

Let’s look at four common mistakes often made by guest bloggers, as well as the solutions to help you succeed. “This post is not synonymous with the other content on this website! Following directions will increase your chance of getting your content published. You’d be amazed at who pitches me.

Blogger 134

Blogger Guidelines Thought Leadership Marketo 134

Webbiquity

MARCH 26, 2024

Who It’s For This book is a valuable guide for: Journalists PR professionals Marketers Bloggers Executives Speakers Non-fiction authors Basically, it will improve effectiveness for anyone whose job is to communicate to audiences, particularly anyone who writes for a living. What’s more, we are all awash in content.

Newsletter 172

Newsletter Blogger PR Paper 172

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Where to Find Guest Bloggers. Finding a lineup of guest bloggers takes time and sleuthing skills but isn’t terribly difficult. Follow Hashtags.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Convince & Convert

DECEMBER 20, 2012

Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. If you have a blog, you can start connecting from the very beginning.

Blogger 145

Blogger Marketing Prospects Activities Brand Identity 145

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Have them create video content.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Marketing Insider Group

APRIL 28, 2014

For a couple of years I have been using Triberr as a way to connect and share some of my favorite blogger’s content in one easy-to-use dashboard. Triberr is an influencer platform that connects you with other bloggers in “Tribes” usually based on the topics you are interested in and write about. Content Marketing'

Blogger 100

Blogger Social Networks Network Marketing Twitter 100

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. SEO leads have a 14.6%

Statistics 94

Statistics Paid Content Stats Blogger 94

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). By automating this process, businesses can consistently engage leads with relevant and timely content. Personalized content that resonates with us is what stands out.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Martech

OCTOBER 21, 2022

. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. ” Content opportunities are huge. minimum wage. Look how the creator economy has changed. Get MarTech!

Marketing Budget Creation 98

Marketing Budget Creation Blogger Marketing Budget Content 98

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Key Takeaways: Gallery options to pair written content with photos and video. Kale is built for food bloggers.

Blogger 90

Blogger Best Practices Display Merchandising 90

Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. They know that without a social presence, your online brand can appear outdated and unapproachable. However, social media marketing isn’t as simple as a lot of business owners anticipate.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Anyword

SEPTEMBER 22, 2022

And it goes both ways – whether you’re creating your own content or sharing content from others. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. For social media? When it comes to the world of affiliate marketing, transparency is key to success.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Sprout Social

SEPTEMBER 21, 2020

Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” On the contrary, in early June the brand’s social team halted all planned content and dedicated their platform to sharing resources and amplifying Black voices. — VSCO (@vsco) June 4, 2020.

Communities 134

Communities Paid Search Agency Customer Surveys Social Media 134

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Create a blogger-optimized news release. Photo credit: zoxcleb.

Blogger 80

Blogger Outreach PR Public Relations 80

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. web, email, blog, video).

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

Social Media 156

Social Media Media Ad Exchange Work Management 156